We are excited to announce that Mailchimp is now integrated with Brightpearl so that you can have your website and CRM talking directly with your email lists. We’ve built a system that manages all your subscribers in MailChimp, without having to log in except to view reports.
Here are some of the features you get:
- New website signups automatically added to Brightpearl and MailChimp (even if you don’t have your website with Brightpearl- using SmartForms). Saves you time and aggro – all the work’s done for you!
- Awesome reporting to see who is reading your emails
- Communicate easily and cost effectively with selected groups of customers and contacts by tagging and sorting within Brightpearl, then simply adding to a MailChimp list.
What does it cost?
Nothing! MailChimp has a free account. What a great way to get started.
CRM and email marketing in sweet harmony
Tags: API, CRM, Email Marketing, integration
Subscribe by email
[...] free email marketing? Want a free accounting service? Pearl shows how you can use Mail Chimp with Pearl Express. More [...]
MailChi8mp considerably more expensive than graphicmail and not as well featured, IMHO! Also Graphicmail’s templates a lot more “European” than the very Yank Chimp.
Without wishing to slate GraphicMail, we’ve had no end of problems trying to integrate over their API. Their servers have not responded during critical times, and they have no way of batch adding contacts – so you’d have to wait an hour to load 2,000 recipients. It’s actually a South African company, but at least they do have at least one support person available during UK office hours, whereas Mailchimp are a few hours behind.
MailChimp have an awesome extra level of integration which will actually allow you to see WHO has read each mail, when, how many times and so on – in the “add-ons” – A.I.M. Reports – we’ll be adding this soon for full re-segmentation opportunities from within CRM.