Cloud Computing (also known as Software as a Service) has heaps of benefits, one of which is cost. There is no need to buy expensive software or worry about keeping up to date with the latest version upgrades. All you need is a computer (PC or Mac), a web browser and an internet connection. There is nothing to install and you can be started in minutes.

Last week we launched a series of free online web seminars nicknamed the Pearl “Wednesday Webinar“.  They run at 11:00 (BST British Summer Time) every Wednesday and are aimed to give business owners/managers the chance to find out how cloud computing can save them time and money. The first one was a hit – read the reviews here – so make sure you see our events calendar to see what topics we are covering in the coming weeks.

To join the webinar, all you need to do is register, grab a coffee and sit back.

This week we are looking at how to take complete control over your products, purchasing & stock… all in the same system as you handle E-commerce, till-point and telephone sales.

Traditionally, a system that does all this would normally cost a small fortune. Cloud technology allows us to provide small businesses with the systems to compete with their bigger competitors and make a name for themselves. After all, it was during previous downturns that several household names appeared…

• Ryanair bought a fleet of jets during an aviation downturn.
• Apple Computers demonstrated to the world that it can innovate during downturn when it launched its iPod in 2002.
• Google who introduced cost-per-click (CPC) advertising in 2001

During tough times, most companies may stifle the innovation culture, but each of these successful companies adopted a ‘different’ approach.

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