Shoppers today have a lot of choices as there are more ways than ever to find and explore products. In reality a lot of us use a mixture of online and offline activities as we shop and the line between them is starting to disappear.
For retailers offering a seamless multi-channel experience can be a challenge. Managing and growing a multi-channel retail business is exciting, but it can also be complex and time-consuming. There are several moving parts to multi-channel retailing, it’s a case of figuring out the optimal channel mix, then choosing how to manage those channels.