If you run a Wordpress blog or website, then you've probably got a "contact us" page to capture new leads. Excellent, that's a great start. But what happens to those leads that come in from your site? You probably get an email sent to you, which you filter, respond to and then wait for a reply. You're probably pretty busy, so if they don't get back to you, then it's unlikely that it's going to turn into a deal.