Brightpearl announces collaboration with Alibaba.com

Brightpearl merchants gain access to Alibaba.com’s Wholesale suppliers.

San Francisco, USA and Bristol, UK, May 2015 - Multichannel retail management system Brightpearl has signed a collaboration agreement with Alibaba.com, the leading platform for global wholesale trade owned by Alibaba Group (NYSE: BABA), offering its clients access to products listed on one of the world’s largest online B2B marketplaces.

The first result of this collaboration is an app which allows a merchant to source products on Alibaba.com, from within the Brightpearl platform. The arrangement also offers merchants the ability to create products directly in Brightpearl from Alibaba.com listings – the new app is available exclusively on the Brightpearl App Store.

“Source from Alibaba.com offers our merchants access to thousands of products from a wide variety of suppliers,” said Scott Hill, Product Manager at Brightpearl. “Our research has shown that in areas like apparel, consumer electronics, jewelry, beauty and personal care, Alibaba.com Wholesale supplier prices are typically up to 30 percent more cost effective.”

“By teaming up with Alibaba.com, we’re able to better support our merchants. The system not only allows them to view and search for products directly within Brightpearl, it also automatically enters data such as product name and supplier information, eliminating the need for rekeying.”

How ‘Source from Alibaba.com’ works:

  • Brightpearl merchants will be able source products directly from Alibaba.com and then filter search results by price range and minimum order quantity.
  • Brightpearl merchants will have access to all pertinent information (e.g. product details; supplier information; packaging and shipping information), and be able to directly access the listing on Alibaba.com Wholesale via Brightpearl to negotiate and purchase from the supplier.
  • Once a purchase has been made, the product name, supplier details and a link to the product page will be automatically recorded within Brightpearl.

"The collaboration between Brightpearl and Alibaba.com will be a real asset as it allows us to easily source new products at lower price points to sell through our multiple channels,” said Tim Elliott, Online Retail Manager at 5m Enterprises. “Going forward we expect ‘Source from Alibaba.com’ to be an important method of diversifying our product portfolio."

“And watch this space – merchants will enjoy more functionality as we’ll be unveiling additional Alibaba.com functionality throughout the summer”, adds Scott Hill.

“It is our mission to help small and medium businesses succeed and benefit from cross-border trade. Our collaboration with Brightpearl is an extension of our plans to help SMEs source products more efficiently, enabling them to make time and cost savings that will really contribute to the growth of their business,” said Wei Duan, International Business Development and Marketing Director, EMEA Alibaba.com.

“Merchants can use ‘Source from Alibaba.com’ with confidence based on the knowledge that every order includes Alibaba.com’s Secure Payment service, meaning their payment will only be released to the supplier once they confirm delivery,” added Duan.

About Alibaba.com

The first business of Alibaba.com Group, Alibaba.com is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.

About Brightpearl

Brightpearl helps retailers and wholesalers accelerate their growth and profits. Our cloud-based retail ERP software and services enable multi-channel merchants to manage the heart of their business by combining orders, inventory, customer data, accounting and reporting into a single, reliable retail management system. Unlike traditional ERP software, Brightpearl was built by retailers for retailers and provides all the functionality a multi-channel merchant needs without the complexity or cost.

With Brightpearl, merchants gain confidence in having their core operations under control so that they can focus on what they love – merchandising and growing their business. Brightpearl has over 1,300 customers and since 2011, more than $2.5bn of merchandise has been traded on the Brightpearl platform.

For more information, please visit www.brightpearl.com.

Media contact:

Grainne Shaughnessy
media@brightpearl.com
+44 (0)117 981 7361