Cocorose has been growing 50% year
on year since the business began in 2007.

Cocorose London is a designer shoe brand that create fold-able ballet pumps.

Key Facts

2007

Founded by Janan Leo

50%

growth rate YoY

Vanity Fair

feature

Magento

web store

The background.

Cocorose London are passionate about creating shoes with a remarkable difference. The designer shoe brand has become known for their revolutionary concept of foldable shoes, with their signature designs and premium presentation, and for their collaborations with iconic British brands The British Academy Film Awards, The Royal Ballet and Liberty Art Fabrics.

Founded at the beginning of 2007 by Janan Leo, Cocorose London started out at the trendy East End markets in London before organically growing into an award-winning, international brand, stocked in premium boutiques and department stores around the world and with retail boutiques in Europe and Asia.

Their philosophy of Modern Luxury reflects the phenomenal global trend of convenience. By combining design, comfort and function, their shoes don’t just look and feel fantastic, but they seamlessly fit into today’s multi-tasking world and modern, on-the-go lifestyles.

Cocorose London chose Brightpearl to help them grow their business into a Global retail brand and here, Cocorose London’s Director, Gareth Austin-Jones, spoke to us about why the company decided on Brightpearl as their business software of choice.

The challenge.

"Like many small businesses at their conception, we were mainly working in Excel. After a very short time this became incredibly time consuming and it was very difficult to keep track of everything. Due to the increased growth of our business, we decided to look into alternative business software to help us with our stock control and invoicing.

“After my previous experiences using business software there was one thing for certain - I didn’t want to use Sage! The accounts are important, but we employ an Accountant for that, so we needed a system that was small business friendly and avoided a heavy accounts focus at its front end. We wanted business software that was simple to set up, straightforward to use and could be accessed online.

Being able to gain access anytime, anywhere is essential for Cocorose London. Gareth continues; "We manufacture in the Far East and the UK, and spend a large proportion of the year with suppliers in China or at Exhibitions in Europe and America. If I’m travelling I don’t want to have to carry my laptop everywhere around with me because our business software is sat on it. We need to be able to access our information wherever we are.

"We looked at a number of different platforms including Quickbooks, Xero and NetSuite -but Brightpearl was the one we felt most comfortable with. It ‘ticked the boxes’ in terms of being able to handle the processes our company required, as well as being a web based solution. The move to Brightpearl was pretty easy, and we’ve all found it straightforward to use. Getting the products and invoices set up was simple and everything else that we’ve wanted to do we have been able to learn ourselves. We’d definitely recommend Brightpearl as a system for other businesses to get on board with."

The solution.

"A comprehensive and customer friendly system, Brightpearl lets us track our invoices, giving us complete visibility of who owes us money, where they are from and when we invoiced them. Previously we were creating all these invoices manually in Excel and now it’s just the click of a few buttons and your invoice is done. We can send this information straight to our UK warehouse to be picked, and it even reminds us when the invoice is due. Using Brightpearl has saved us a huge amount of time and enables us to reduce human error," said Gareth.


As a small business, cashflow is our life. Brightpearl’s reporting functionality lets me keep constant track of who we’ve sold to, who owes us money and makes sure we don’t miss an order.
— Gareth Austin-Jones, Director

"Brightpearl has really helped us to develop our business processes. Being a small business with a small number of people working full-time there are aspects of admin that you just want to forget. Brightpearl gives us this freedom - we can minimise the day-to-day admin associated with sales.

"I would say that if we have had to use the customer support then it has been great. They responded to my issue very swiftly and gave me a comprehensive answer to my problem. I would like to spend more time learning about more of Brightpearl’s functionality. I know that we are not using the system to its full potential at the moment. As our business is growing we want to expand our use of the software to find other ways that it could help our business. We are really happy with Brightpearl.”

The future.

Cocorose London continue to pioneer and develop ground-breaking new styles that push the boundaries of traditional footwear design to excite and inspire their customers around the world. The brand are also passionate about their Luxury Heritage Made in England range of footwear, and are keen to continue raising awareness about manufacturing in England.

Cocorose London have attracted a lot of attention from the press featuring in a number of international publications and media including such titles as Vanity Fair, Vogue, the Wall street Journal and on BBC Breakfast.

The team will continue to work with their Partners to grow their presence internationally, through key stockists and their own boutiques, and they will continue to work with key ambassadors to champion their lifestyle concept and highlight their loyal Cocorosers. Such examples of their recent campaign London Unfolded can be viewed on www.cocoroselondon.com/LondonUnfolded.

As a business, they are determined to help other small firms by working with them to impart as much of the knowledge they’ve gained during their entrepreneurial journey as possible.

www.cocoroselondon.com