FringeSport leave the
heavy lifting to Brightpearl. 

FringeSport is the official supplier to the garage gym functional fitness movement.

Key Facts

Founded 2010

by Alex and Peter Keller

12

employees

40 hours

saved a month

The background.

FringeSport was founded in 2010 by Peter and Alex Keller, two brothers from Texas with a passion for the type of no-nonsense, muscle-aching workouts that make most people break out into a cold sweat. As former college athletes and dedicated CrossFitters, they could see the extreme fitness movement spreading and immediately knew they needed to be a part of it. They bring the tools and equipment of elite fitness within reach, allowing anyone to build a truly world-class strength and conditioning facility in their own home.

FringeSport’s well tuned business model allows them to get strength and conditioning equipment to their customers faster and cheaper. They have 12 employees and sell via eBay, Amazon, two retail locations and through their Shopify webstore. We managed to squeeze in a quick catch up with Peter Keller between workouts to tell us a bit more about his business.

The challenge.

One of the toughest jobs for any retailer is keeping track of inventory. “We've found keeping track of all our inventory pretty tough. Too much inventory on hand and you can take a real hit to your cash and not enough inventory and you can’t fulfil orders. This can be especially difficult if you have multiple retail locations, sell through multiple channels and have products that are sold as “kits” or packages like we do.

Key challenges:

  • Difficulty keeping track of inventory
  • Disconnection between ePOS in-store and online sales
  • Costly shipping management

“We also have to contend with literally shipping weights, it’s another big challenge for us. Freight costs can be astronomical, if any mistakes are made it can become very costly for us.”


With Brightpearl we’re not just saving time and gaining efficiency but also gaining real insight into our business.
— Peter Keller, Founder

The solution.

“Managing inventory across multiple channels is no longer an issue. You can buy 10lbs bumper plates or you can buy a package that includes bumper plates, barbells and spring clips and Brightpearl knows to deduct the inventory at the product level. We no longer have to use spreadsheets and manually input data which massively reduces the risk of human error. We’re confident that our inventory is always accurate because of Brightpearl. Our Office Manager used to have to double as the Inventory Manager too but can now leave the heavy lifting to Brightpearl.

"We've been successfully using showrooms in Texas by using Shopify’s Point of Sale which automatically hooks up with Brightpearl. We’re able to sell equipment and provide a personalized service to our customers in multiple showroom locations. It’s great for customer service and reaching a wider audience in Texas. It also helps as we’re able ship straight from the two warehouses by using Brightpearl’s drop-shipping feature.”

The future.

“By using Brightpearl and Shopify we have the time to run a successful and growing business, as well as doing what we love; staying fit and active. I have the time to stay active in CrossFit and i’m even training for an upcoming ultra marathon.” FringeSport’s future plans include rolling out more showrooms and continuing to help people achieve their health and fitness goals by supplying the gear needed at a great price. All with fast fulfilment and industry leading customer service.

www.fringesport.com