Multichannel Branding

Definitions:

Sales Channel  A method, or avenue, through which you generate sales orders, for example, using a website, EPOS or eBay.

Channel BrandingA company brand applied across a particular sales channel (or channels), for example, a trading name, logo or design.

Channel Branding, closely linked to Sales Channels, is all about catering for all the different faces your company takes. Whether you operate separate trading names, sub-brands or websites, provide drop-shipping on behalf of another company and need to use their branding, or you simply use different document templates for different types of customer, such as retail and wholesale.

Ideas...

Scenario 1:  You drop-ship on behalf of another company who want you to use their logo on the goods-out note.

Scenario 2:  You operate as two separate trading companies and need to have completely separate company details and logo on all the documents.

Scenario 3:  You sell via eBay and would like to include the eBay logo on any documents for those sales.

Scenario 4: You sell to retail on eBay but wholesale on your website. You want to use different document template designs for each.

For each channel brand you are able to define a separate:

  • Company name
  • Company email
    Company bank details (for use on templates)
  • Logo
  • Default templates for documents and emails

You entered your company information during the sign up journey, this becomes your default channel brand and uses the standard Brightpearl templates. If you don't use any other branding you don't need to add any new channel brands, simply upload your logo to the default channel brand created for you.

You can create more channel brands in order to apply different company branding to documents and emails. The branding used is controlled by sales channels. A sales channel will automatically be applied to orders as they flow in from EPOS, eBay or Magento, or can be selected on manually entered or imported orders. To apply your branding you will need to associate the channel brand with the relevant sales channels. Any order received in Brightpearl through that sales channel will automatically use the relevant branding; documents use the correct logo and layout, display your correct company address, and emails will come from your correct company email address. Where no sales channel is associated with an order your default channel brand will be used.

This diagram shows a single Brightpearl account selling via two websites, eBay and EPOS. It has two trading names, Indo Shoes and Indo Kayaks, each with their own logo, company name, address and email. As an order is received via eBay, it is tagged with the "eBay" sales channel. This sales channel is assigned to the channel brand "Indo Kayaks" so the correct templates, logo and company details are selected for any documents produced.