Data Driven Touch Point Marketing

How to implement a data-driven touch point marketing strategy that delivers

great customer service and increases conversions.


Description

This video reveals how you can leverage key opportunities to offer assistance to your customers throughout their path to purchase. From the moment a customer arrives on your website, as they browse your products and services, to filling up their baskets – find out how you can deploy omni-channel tactics in a way that drives engagement and boosts conversions, creating a positive and personalised experience.

The story doesn’t end there. Boosting conversion rates means higher sales volumes, hence increasing your back office operations. Having stable core operations to meet customer demand can mean the difference between success and failure. Retailers who take advantage of a single management tool can benefit from real-time reports on inventory, cash flow, profitability, and specific product performance. Enabling stronger cross selling and upselling, increasing average order volumes, and more engaged customers in every channel of your business. Ultimately being better placed to offer an effective personalised experience that drives value.

 

You'll learn:

  • How to plug site conversion weak spots through your customer purchase journey
  • How to effectively use customer data to inform and optimise conversions
  • The best way to achieve scalable, profitable growth, through key workflow automation

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