Black Friday 2020: The Best Deals from the Most Trusted Online Brands

Black Friday Countdown

With the holiday season on the horizon, eagle eyed shoppers across the US are on the lookout for the best Black Friday bargains from their favourite retailers, only this year, the landscape is a little different to usual. 

Due to the ongoing effects of the pandemic, we look set for a 33% surge in online transactions this November, bringing the prospective holiday season spend to a new record of $189 billion. This huge increase will put massive strain on the ability of retailers to process the inevitable boom in orders over the Black Friday/Cyber Monday weekend, and could lead to widespread delays and disappointment, which nobody wants at this time of year! .  

The bottom line is that it’s difficult to know which retailers to trust will live up to its promises and deliver the goods on time as you hunt for this year’s Black Friday bargains. Which is why we’ve pulled together a list of the best Black Friday deals from brands that made our Trusted 100 – the definitive longlist of America’s most trusted online brands – which is based on customer feedback on key service areas such as delivery, returns and communications.   

The following rundown provides the best Black Friday deals from America’s top trusted online brands, so that you can shop, safe in the knowledge that you’re getting the best price, without compromising on customer service or delivery.


Fitness enthusiasts will be pumped to hear that the billion dollar gymwear brand is offering 30% off selected lines and free returns for 90 days – no sweat! 


Womenswear brand Tobi has announced a BF/CM sale with as much as up to 80% off selected items and free shipping on orders over $75.


In addition to huge discounts across furniture, bedding & lighting, Wayfair are also giving customers $30 in bonus cash to use on Black Friday if they spend $200 before November 23rd.

Grand Appliance

Looking to make some upgrades in the kitchen, bathroom or bedroom? Grand Appliance has slashed prices across key collections, where customers can now save up to $800.


 Böhme has 25% off everything, free shipping over $50 and free returns, a great place to shop chic holiday style with a sizeable discount.


Sportswear specialist Roka stocks the ideal shades for the slopes or the perfect wetsuit for that triathlon in the new year, currently the price is right with a Black Friday sale of up to 50% off a variety of product lines.


With up to 70% off across a number of different collections and free shipping on all orders, womenswear brand Lulus will help you spruce up that holiday wardrobe at a fraction of the usual price.


Good news for fashionistas everywhere as DKNY has announced 35% off in its Black Friday event, simply enter the code 35DKNY at checkout. 

Are you an online brand which prides itself on exceptional customer service and a seamless buying experience? If you think you’ve got what it takes to be named as one of America’s Most Trusted online brands then apply here to be featured as one of Brightpearl’s Trusted 100 in 2021