It is never too early for retailers to start planning for the holiday season! 🎁
For many brands it’s their biggest sales period of the year. No retailer wants to be leaving money on the table to be snapped up by their competitors. But in the current global climate being prepared has taken on new meaning. Things can, and do, change rapidly and retailers who aren’t in a position to deal with that will find themselves fighting for customers’ pocket change.
Brightpearl’s latest report delivers a number of jaw dropping insights into how shopper behaviour will change this festive season and beyond, with the holiday season shaping up to be more diverse in terms of channels and platforms than ever before.
Do you know what the new normal for commerce is this holiday season?
Will your customers be buying via livestream, new social media channels – or other ways? What can you do NOW to ensure you aren’t leaving money on the table this festive season?
At Brightpearl, we interviewed thousands of shoppers, as well as hundreds of retail leaders and prominent experts to discover the key trends driving buying behaviors across the UK and US this Holiday buying season.
Our report reveals why many consumers – and especially Gen Z – will do their Black Friday and Christmas shopping using ‘alternative’ methods such as Pinterest, Livestream, TikTok and Alexa – shunning ‘boring’ websites.
The proliferation of new digital channels is causing a fragmentation among shoppers – often along generational lines – that demands a more flexible approach from retailers this holiday season and beyond.
‘Tis the Season to be Scalable’ our latest in-depth report gives you an overview of these trends emerging in an increased, but more fragmented, multichannel environment and practical steps you can take right now to future-proof your business.
Make sure you’re up-to-date on the buying trends that will dominate the festive period. Our latest study will help you get ahead of the curve – providing you with a roadmap to align your business to your customers’ needs and practical advice on how to cash in on this latest shift in shopping habits
Download the FREE reports now: