Brightpearl debuts most advanced drop shipping and margin calculation functionality designed to help save critical time and improve bottom-line results
SAN FRANCISCO, Calif. and BRISTOL, UK – November 19, 2015 – Independent retailers are enjoying an early Christmas present, gaining access to a range of industry-leading tools to help slash costs and boost margins during the crucial holiday sales season. Today Brightpearl unveils its Holiday 2015 Product Release, which includes powerful new updates to its suite of retail and inventory management software for small- and medium-sized independent retailers and wholesalers.
Brightpearl’s powerful-yet-affordable software offers a full suite of capabilities, including order and inventory management, purchasing and supplier management, customer relationship management (CRM), shipping, and accounting, that give merchants control, efficiency, and insight into their businesses.
According to Justin Essler, General Manager, Giantnerd, a Denver-based supplier of premium bikes and accessories with factory-direct pricing to consumers, "With the help of Brightpearl we've grown over 34 percent, and now that we're operationally stable our focus is to grow the business even further, especially during peak selling periods.”
With a week to go until the arrival of Black Friday and the start of the busy holiday season, logistics, inventory, and retail management processes will prove critical to the success of independent retailers worldwide. Key features in the new release, which will give Brightpearl customers a competitive edge during this most critical transaction time of the year and other peak trading seasons, include:
Efficient drop-shipping: Industry-leading drop-shipping functionality, including advanced batch functions that help slash a massive 80 percent off administrative time when instructing suppliers to ship gifts directly to their recipients.
Accurate margin calculation: To discount effectively, retailers must know true margins. Brightpearl’s advanced landed cost attribution, previously only available in enterprise ERP systems, lets merchants easily factor in transportation fees, customs, duties, insurance, etc, when calculating margins and setting sale prices.
Resilience and performance: In advance of Black Friday, teams of engineers have carefully tested and optimized the auto-scaling capabilities of Brightpearl’s cloud infrastructure to ensure merchants can keep delivering great service through intense peak shopping periods.
“Last year our customers saw holiday season sales volume nearly triple compared to 2013,” said Henry Morland, Chief Product Officer at Brightpearl. “As Brightpearl is entirely cloud-based, we can dramatically increase computing resources to accommodate a huge spike in expected demand this year as well. The result is a competitive advantage enjoyed by the 1,400 merchants currently using Brightpearl to run their multi-channel operations. Already, our customers are growing at twice the average rate for ecommerce businesses worldwide -- a rate we expect will continue to increase as merchants further leverage the capabilities of our software.”
Savvy retailers and wholesalers using the latest release are in the best position ever to quickly scale across e-commerce and offline channels, compete with larger retailers across geographies, and meet customer service expectations.
Morland continues, “As retail specialists, we understand the importance of the holiday season and the nuances that define success for retailers: operational efficiency, customer service, reliable logistics, and effective pricing. We enable our customers to gain a deeper understanding of the factors that genuinely impact the bottom line.”
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Brightpearl is a powerful-yet-simple retail and inventory management software that helps small- and medium-size retailers and wholesalers expand and compete with larger rivals by streamlining sales and supply chain functions across multiple online and offline channels. Brightpearl’s cloud-based software and services enable multichannel merchants to manage the heart of their business by combining purchasing, inventory management, CRM, order processing, accounting, fulfillment, and reporting into a single reliable platform. Founded in 2007 with offices in the U.S. and UK, Brightpearl is used by more than 1,400 merchants around the world. For more information, visit www.brightpearl.com or @BrightpearlHQ.
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