AUSTIN, Texas – June 19, 2019 – Brightpearl is excited to announce a new application, created in collaboration with our elite partner, BigCommerce, that allows any retailer the option to offer free Buy online, pickup in store functionality to customers.
Watch our video to learn more.
Buy online, pick up in store, or “BOPIS”, is one trend that’s becoming exceptionally popular with consumers.
The BOPIS market will be worth an estimated $10bn by 2022. And, with research showing as many as 79% of consumers make an additional purchase when picking up an item in store, BOPIS creates a huge opportunity to drive additional revenue to a business.
However, up until now it has only been available to big box retailers like Target and Walmart - something we don’t think is fair - which is why we’re so excited to be teaming with BigCommerce to offer this functionality free to our customers.