Honour straps on Brightpearl for retail success

AUSTIN, Texas and BRISTOL, UK – 2 July 2019 – Fast-growing fetish brand Honour.co.uk has chosen Brightpearl to support its delivery of satisfying and exhilarating sex toys and costumes for its open-minded customers.

Founded in 1988, Honour began selling lingerie from its Waterloo-based store in London, before moving into more strictly fetish-based clothing, toys and accessories. Today, the company trades across several direct-to-consumer and wholesale websites, as well as multiple marketplaces and stocks more than 10,000 products for its sexually adventurous customer base. 

The brand’s previous software provider, Sage 200, had been causing the brand extensive issues from an integration and reporting perspective. Further concerns over a plug-in warehouse management solution and time-consuming workflows meant the business needed a true all-in-one retail operations platform with high-performing connectors to the major ecommerce platforms and marketplaces. 

In support of its rapid growth and new distribution channels, Honour selected Brightpearl. Its built-in integrations, and a unified and scalable retail operations platform with a full suite of features, including CRM, real-time reporting and an integrated warehouse solution made it the obvious choice to overcome the growing pains the business had been experiencing. 

“So far Brightpearl has integrated well into our complex operations” said Daniel Rodgers, Logistics Manager at Honour. “We needed a solution that would support multi-channel selling across online ecommerce, marketplaces, wholesale and physical retail locations. So far it's looking promising and we're excited for the future.”

Honour has now gained a firm grasp over its operations with a reliable and intuitive single source of truth for all inventory, reporting and sales, alongside best in class ecommerce, shipping and fulfillment integrations. The brand replaces its disparate systems and manual workarounds with a truly unified platform that provides a complete and real-time view over its entire business.

With Brightpearl now automating its entire retail operation, Honour will be spending less time on cumbersome manual tasks and can instead focus on serving its customers faster and more seamlessly, across channels.

“With a growing range of products and with multiple channels to serve, Honour needed a robust retail operations platform to continue its strong growth trajectory,” says Justin Press, VP of Customer Success at Brightpearl. “We’re delighted to be supporting Honour; with Brightpearl as its chosen provider, the brand is now well positioned to continue delivering exceptional speed, convenience and outstanding customer service to its widening customer base.”  


About Brightpearl

Brightpearl is a retail operations platform for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Over 1,200 businesses in 26 countries use our platform. We manage over 10m transactions and $3bn of business a year.

Brightpearl is designed for retailers and wholesalers and enables omnichannel merchants to manage the heart of their business easily from one single system. Our team guides retail businesses through a highly efficient implementation process which typically gets them up and running in less than 60 days - twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (linkedin.com/company/Brightpearl), and Facebook (facebook.com/brightpearl). 

Media Contacts:

Mark Hook