Fuel my Website is a growing
social network of bloggers which is growing bigger with Brightpearl

Fuelmywebsite is a social network of bloggers with backing of the
UK Trade & Investment Global Entrepreneur Program.

fuel my website main sme

Key facts





Brightpearl is the system that people who work ‘on-the-go’ need to be using.
— Kevin Dixie, Founder & Managing Director

The background

Fuelmywebsite is a social network of bloggers with the backing of the UK Trade & Investment Global Entrepreneur Program whose aim ‘is to create high-growth sustainable, global businesses by working with the world’s most exceptional ideas and talent’. Fuelmywebsite now has over 65,000 bloggers and guarantee SME's online coverage by helping them kick start their social media coverage. Giving them support to promote their products, grow their businesses or increase their site traffic. Unlike Twitter or Facebook, blogging is unrestricted by a word count, blogs are honest and unedited reviews, available to everyone. Feedback and reviews on a new product are emailed to a pre-authorised blogger list and some are chosen to carry out an evaluation and post their reviews on their blogs. The reviews are 100% genuine and are not edited so Fuelmywebsite will not insure a positive response. However they counsel that if businesses are proactive in responding to any possible negative feedback they can turn it in to a positive outcome.

By using Fuelmywebsite’s service, companies not only get guaranteed high quality reviews on blogs, they are talked about on Twitter, liked on Facebook and achieve a higher ranking on Google search leading to more credibility and sales. They also provide companies with testimonial widgets that are simply embedded on their sites. Potential customers are able to see a snippet of the review and link to an impartial, off-site review that helps to inspire trust and confidence in them before buying. Kevin Dixie, Managing Director at Fuelmywebsite explains what they were looking for to help their business grow.

The challenge

"We wanted to grow with a business that was growing too and work with a business that is young and ambitious just like us. They needed to be innovative, not a dinosaur. We needed a reactive business that listens to our requirements. Brightpearl is just this, they are adaptable and are able to change as their customers grow. The design and layout of the system is great plus it’s really easy-to-use. It was very, very simple to migrate our data over to Brightpearl, it took me only 15 minutes to train someone to use the system and it’s really not expensive. When you compare it to Sage which takes forever to learn, has far too many cumbersome add-ons and is very pricey there’s no competition."

"We were looking for something that would be able to take our invoicing structure rather than force us to change. Brightpearl worked perfectly allowing us to spend less time on our invoicing, more time managing our campaigns and more time selling."

The solution 

"The future of everything is in the cloud so we wanted to go for a system that would let us access our data on the go. With Brightpearl you can log in anywhere in the world whether you’re on a PC, iPad or a BlackBerry. It’s great for us as we have people needing access from around the globe.

"I also love the fact that when I call support I actually get to speak to someone in the UK. This is a real win for me. The support team have been great. The one technical issue I have had was resolved very quickly in about 15 minutes over the phone."

The future

"I have recommended Brightpearl to a number of people. Brightpearl is the system that people who work ‘on-the-go’ need to be using.”