From market stall to multichannel with Brightpearl
Onya Innovations have created reusable, convenient and cool environmentally friendly products
It was in 2004 when Onya Innovations story started; Jon Brousson started selling Onya bags at the Fremantle Market in Australia. His environmentally friendly bags took off and they became really popular down under. Realising the need for reusable bags wasn’t confined to an Australian market, Dan Brousson also set up a stall at the Greenwich Market in London. The brothers have since grown Onya over the past ten years and now sell bottles, sandwich wrappers, ‘people towels’, ‘charcoal people’ and coffee cups amongst other green goodies.
Dan employs five members of staff who all work remotely and works with a 3rd party fulfillment house. The majority of Onya's sales are done through three channels; 40% via their Magento online stores, 40% via Amazon and the rest is sold via eBay. We caught up with Dan to tell us more.
"It was my brother Jon who invented our first product, the Onya bag, and it was then I who saw the potential for the brand to expand. We’ve worked really hard to develop our products globally. We do everything in an eco-friendly way. We make and sell products that inspire reuse rather than a disposable culture. We make alternatives to stuff you might use once and throw away, it’s cool, inspiring and it’s well-made. We want people to reuse our products again and again to reduce the impact on the planet. And to be at the forefront of promoting a sustainable future with our environmentally friendly products."
The multichannel challenge
"For us selling through multiple channels is very important for the business, we want to be where our customers are. Most of our sales are done through Amazon and the website, 60% of that is retail and the rest is wholesale (B2B). We were having problems with balancing the stock between all of our different channels. This then lead to us double selling and having to disappoint our customers which just wouldn't do. Along with VAT discrepancies from miss-selling. We knew we had to find a system which would help us keep up with what we were selling.
- Trouble balancing stock between channels
- Double selling
- VAT discrepancies
"Now we have Brightpearl we have a real-time view of what’s going on within the business and it’s easy to manage all the moving parts."
“I went searching the internet for a solution that would fit the company and I chose Brightpearl as it offered great control, ease of use, the price was good and its based in the cloud. I was quite nervous about introducing new software into the business as I really needed it to be right and adapt to suit my business. Implementing Brightpearl was really smooth and a lot easier than expected. I had some help from a verified partner of Brightpearl, Alan Griffiths, who was excellent. Now, I have Brightpearl working in all areas of my business and ticking along in the background keeping track of everything.
“Being my own boss was very important to me, as a single parent I needed the flexibility to be able to work from home. Brightpearl makes home and independent working so easy for me and my employees as you can log in anywhere, anytime and everyone is on the same page. The interface is simple and logical to use, and surprisingly the colors and graphics make a big difference."
Dan was one of our first customers to use our eBay listing tool when it came out. This Brightpearl feature allows retailers to easily create, publish and manage listings on eBay. "I got to grips with Brightpearl’s eBay listing tool pretty quickly, listings to eBay are really quick and easy now. I have used Turbo Lister and Linnworks before to list on eBay and Brightpearl is much easier to understand and use."
“Brightpearl has adapted to my business and the best thing for me is the cloud-based inventory control; its great. It has simply made my business more efficient, saving me time and money. It regulates stock, it automates a lot of manual processes - it almost manages the business itself! Our wholesalers are happy, our customers are happy, we’re happy, there’s no messing around. Brightpearl is an easily accessible online stock and accounts solution with fantastic integrations to multiple sales channels.
"We are in process of developing another Magento website to expand our Magento stores. It’s very exciting to be expanding again and we expect it to grow quite quickly. Having all these different areas of the business to keep an eye on can become very challenging. But with Brightpearl I know I have a steady, robust platform to grow my business from."