Vesternet are growing 50% year on year with Brightpearl
Known as the main wireless home provider in Europe, Vesternet have established their hold in the niche market
Having already sold the world's first Bluetooth ecommerce store in 1999 Dave Bell started looking for his next business venture. Word on the street was an emerging home automation technology was taking off, so Dave decided to try his hand at something new, starting a business taking this automation technology to market instead. The products he was selling began to gain momentum and he officially set up ‘Vesternet’ in 2008. Operating purely online he is now the owner of the number one home automation ecommerce store in Europe.
Selling wireless home energy and security technology to customers and corporations Vesternet have now been using Brightpearl to help manage their business for four years. They chose Brightpearl for its core functionality; accounting, CRM, inventory control and the ability to go multichannel. Constantly looking to automate and streamline their business processes they have also integrated with James and James fulfillment a warehousing company in the UK. Efficiency and automation are key to Vesternet’s operations; Dave tells us how he has achieved it.
The inventory management challenge
“Before Brightpearl we were using NetSuite, which was really difficult to configure and manage. Every change was a complex task and a project in itself. Trying to do anything took way too long. Not one for wasting time I began my search for software which would fit and suit my business better. I looked into a combination of Xero and an ecommerce package such as Shopify. But then I found Brightpearl which had multiple core features in one system.
"The NetSuite web module simply was not good enough. One of the reasons we moved to Brightpearl was the open website module as well as the simplicity of the interface. Further down the line Brightpearl stopped their web module to focus on the core functionality of their software and encouraged us to move over to Magento community 1.7. At first it was a hard sell, especially adding on an extra cost but looking back it was one of the best things I have done for Vesternet. Our Magento store was built within two months, and it’s truly excellent. The range of plugins offered is amazing and most of these are free, they offer so much functionality our customers are very impressed. The transition over to Magento was really smooth and the integration with Brightpearl is fantastic. Orders flow seamlessly from Magento to Brightpearl and the two way communication is excellent."
The multichannel solution
"Having e-commerce, accounting, CRM, inventory control, shipping and the ability to go multichannel in one place, I knew Brightpearl offered me an efficient, all-in-one solution.
"An added bonus for our customers is the free resources and guides we offer, we are the only company in our market to do so. We like to set ourselves apart from our competitors not by being the cheapest but by doing things better. We offer no ordinary ecommerce store; we educate, help, and inspire our customers with constant new innovations. We couldn’t do this without solid business processes in place, which Brightpearl has given us. My business is completely different now than from when I first started out. It’s no longer slap-dash and haphazard, I am no longer too busy to give good customer service. Now I can make it a priority of mine, I have the time to make my customers happy and build relationships with them. Customer service is now one of the things that distinguishes us from our competitors and we take it very seriously. A great way to see this working for us is through TrustPilot, customer reviews are very powerful for any business."
"All members of our team have a chance to improve and excel at work. They are not tasked with doing gruelling manual operations or administration. Productivity within the company is much, much better. Automation means we no longer have to worry about the nuts and bolts of the business. Brightpearl does that for us! Everyone within the company uses it every day and they can access it anywhere at any time. Since making the decision to go with Brightpearl I have never looked back. It is the most important tool in our business."