Brightpearl Offers Samurai Sports The Perfect Kit for DTC Expansion

AUSTIN, Texas and BRISTOL, UK –  Global sports brand SAMURAI has chosen to partner with Brightpearl and now has the perfect operational setup for scalable, sustainable growth.

Brightpearl’s Automation Engine means the e-commerce retailer will have its orders, inventory, warehouse and fulfillment processes streamlined and automated, while easy Plug & Play integrations with third party apps means syncing with the brand’s existing Shopify setup is seamless.

Originally founded in 1996, SAMURAI is known across the world for creating bespoke sportswear for elite sports clubs and grass root organisations. The UK-based brand explored the possibility of using a traditional ERP but ultimately chose Brightpearl as the best operating system to support supercharged growth and a pivot towards a consumer focused model.

This new partnership comes at a time that has recently seen Primosole Holdings acquire a majority equity stake in SAMURAI, whose vision is to grow and transform Samurai into the most attractive and iconic brand in the rugby community and beyond. 

With Brightpearl powering its operation, SAMURAI has gained access to a powerful Automation Engine that saves the average customer two months every year, as well as reducing errors by 60% and cutting labor costs in half. It means the team can stop spending hours manually processing orders, creating invoices and entering data into complex spreadsheets and start focusing on growing fearlessly.

After a lightning speed 120-day deployment, the Retail Operations System has quickly proven a key player for SAMURAI. With a market-leading range of Plug & Play integrations, including to Shopify and Xero, the business now has a real-time central source of truth – boosted further by Brightpearl’s best-in-class Analytics and intuitive reporting.

Crucially for a DTC business like Samurai Sports, inventory monitoring across multiple sales channels and access to meaningful, data-driven forecasting has been made easy with Brightpearl’s Inventory Planner tool.

“Our implementation of Brightpearl has been instrumental in moving into the new frontier of SAMURAI; working in sync with our new Shopify platforms and giving us the base to keep developing as we grow,” said Simeon Bird, Chief Technology Officer at SAMURAI. “Tools like Inventory Planner and the Automation engine give us all we need to scale efficiently for many years to come.”

Justin Press, SVP Customer Success of Brightpearl, said: “In an ever-evolving marketplace where consumer expectations are higher than ever, brands need a truly flexible retail operating platform that allows them to rapidly curate a changing roster of the best tech to fit their needs — Brightpearl is it, and we’re thrilled that Samurai Sports is the latest top brand to join us for that very reason.

“With Brightpearl on its team, it’s fair to say SAMURAI now has the perfect kit, both on and off the playing field, and we’re excited to help them hit a home run when it comes to DTC growth.”

About Brightpearl
Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl’s mission is clear: automate the back office so merchants can get back time and grow fearlessly.

Brightpearl’s ROS includes financial management, inventory and sale order management, demand planning, purchasing and supplier management, CRM, fulfilment, warehouse and logistics.

In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. 3,000+ businesses in 26 countries use our platform. We manage over $5bn of business a year.

Our team guides commerce  businesses through a highly efficient implementation process which typically gets them up and running in less than 120 days – twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (, and Facebook (

Media Contacts: 

Mark Hook


Jan 13, 2022