Wild Rye

Fearless Women’s Outdoor Brand Wild Rye Partners Up With Brightpearl to Reach Peak Potential

Women’s outdoor apparel retailer Wild Rye is now equipped to scale mountains and business after signing up with Brightpearl’s industry-leading retail operating system to streamline their multi-channel operations.

The successful clothing brand can expect bigger strides towards growth with access to Brightpearl’s 360-degree performance insights, cutting edge Automation Engine and game-changing Inventory Planner tool. With Brightpearl in place to streamline the entire operations, Wild Rye can quit solving glitches in their clunky manual processes and instead divert their time towards reaching new heights in business.

With an HQ at the base of Bald Mountain in Sun Valley, Idaho, Wild Rye has carved a smart niche as an inspiring activewear brand aimed at women-identifying folk who love the outdoors. Women-owned and women-led, the company conducts consumer direct orders via their Shopify-powered web store and B2B via outlets such as Nordstrom, REI and smaller local retailers.

Though business has flourished, the merchant struggled behind the scenes with a restrictive inventory system that lacked visibility. The team was keen to more seamlessly manage their multi-channel inventory in one central place, so chose Brightpearl’s flexible Retail Operating System (ROS) over TEN competing tech vendors – which they found unfit to grow with their increasingly complex operational framework.

It was a sound choice for Wild Rye. For a start, Brightpearl’s out of the box Shopify integration meant syncing with the brand’s existing web store was a breeze. In fact, its range of Plug & Play integrations and deep API access means Wild Rye can quickly extend to any third-party apps it chooses to take on in future making it a hyper-scalable system the Wild Rye brand won’t outgrow.

Deployment with Brightpearl was lighting fast at an incredible 106 days. The average Brightpearl setup is 120 days; a phenomenal feat when traditional ERPs can take over a year.

The benefits for Wild Rye kicked in right away. With Brightpearl as its central source of truth, the team has waved goodbye to juggling numerous spreadsheets to manage orders and inventory across channels, and instead has gained real-time visibility across their entire business – as well as key insights such as in-depth reporting, best-in-class demand forecasting and invaluable business intelligence.

As Wild Rye’s busy team of five wanted to scale while remaining lean on the staffing front, they’ll also heavily benefit from Brightpearl’s Automation Engine, which streamlines and automates manual processes in ordering, inventory, warehouse, shipping and fulfillment

Now the retailer’s complex, time-heavy workflows are safely in Brightpearl’s hands, they can refocus their energy on the tasks that allow them to Grow Fearlessly.

Customer quote, “Brightpearl has been a solid Retail Operating System for our growing brand,” said Shannon  Allen, VP of People and Operations at Wild Rye. 

“Prior to the launch, we had a lot of manual processes and systems that did not talk which left a lot of room for error and hours of tedious work for our team. We have already benefited from the integration with shopify and our 3PL and are in the process of additional integrations to help us from a B2B standpoint. We plan to continue to look for ways to use the system as we grow and look forward to a long and successful relationship with Brightpearl.” 

Justin Press, SVP Customer Success at Brightpearl, said, “We’re delighted that Brightpearl’s hyper-scalable, ROS is now supporting Wild Rye’s business journey. Time and again we see that rapid multi-channel growth creates operational complexity, meaning those old manual processes become simply unfeasible. Now with Brightpearl as their central source of truth and their entire business streamlined into one slick operation, there ain’t no mountain high enough for Wild Rye.”


About Brightpearl

Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl’s mission is clear: automate the back office so merchants can get back time and grow fearlessly.

Brightpearl’s ROS includes financial management, inventory and sale order management, demand planning, purchasing and supplier management, CRM, fulfilment, warehouse and logistics.

In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. 3,000+ businesses in 26 countries use our platform. We manage over $5bn of business a year.

Media Contacts: 

Mark Hook




Apr 05, 2022