Jimmy Lion

Pull Your Socks Up! Jimmy Lion opts for Brightpearl to power multichannel expansion and success

Premium sock brand Jimmy Lion has selected Brightpearl as it seeks to build on its multichannel success and support its aim of delivering superior quality socks to fashion conscious customers across the world.

Shocked by both the lack of high quality and well designed socks on the market, Jimmy Lion was founded in 2014 and has enjoyed steady growth ever since.

The premium sock brand now has access to Brightpearl’s retail operations platform that can meet the needs of its rapid growth – across multiple ecommerce, B2B websites and 3 flagship stores alongside seasonal pop-up shops.

With Brightpearl in place, Jimmy Lion has a single source of truth that will resolve the exceptions impacting the business, such as the company’s previous inventory, forecasting and accounting issues. The brand now gains access to reliable inventory management, real-time reporting and a true all-in-one retail operations platform to knock your socks off.

Raffaella Tiscar, Product Manager, Jimmy Lion says “We needed a solution that could adequately handle our rapid growth across a variety of channels, as well as giving us the information needed to make quick decisions on stock and inventory management. In the end we opted for Brightpearl as it provided everything we wanted, from reporting, to warehouse management, all on one, centralized platform.”

Brightpearl is set to be a great fit for Jimmy Lion as it gains full visibility and control over the entire business. The brand is now able to see how it’s performing in real time, giving it the ability to make informed decisions on all aspects of the business, from product and channels, to inventory, orders and financials. With Brightpearl now supporting its retail operation, the premium sock brand is free to serve its style-focused customers across channels and locations faster and more effortlessly, while also having the freedom to focus on maintaining its stellar growth performance.

Brightpearl SVP of Customer Success, Justin Press says: “Jimmy Lion needed a robust and scalable solution to ensure continued success for its rapidly expanding operation. Our strong background of fueling growth with outstanding multichannel support in addition to our full suite of built-for-retail functionality meant we were tailor-made for the brand. We’re delighted to be the platform of choice for Jimmy Lion as they seek to add greater style, quality and comfort to sock buyers across the globe.”


About Brightpearl

Brightpearl is a retail operations platform for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Over 1,200 businesses in 26 countries use our platform. We manage over 10m transactions and $3bn of business a year.

Brightpearl is designed for retailers and wholesalers and enables omnichannel merchants to manage the heart of their business easily from one single system. Our team guides retail businesses through a highly efficient implementation process which typically gets them up and running in less than 60 days – twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (linkedin.com/company/Brightpearl), and Facebook (facebook.com/brightpearl).

Media Contacts:

Mark Hook



Nicholas Ward
Sep 25, 2020