Brightpearl’s analytics gives us the ability to create customizable reports that deliver the insights we need to make performance-driven business decisions down to the product level.
— Gary Murray, Ecommerce, Leader Stores

Understand customer behaviour

Build a loyal customer base by identifying your active customers, what they buy, and encourage them to spend again. Reactivate customers who haven’t engaged in a while with targeted marketing. With Brightpearl you can access essential customer data in minutes to improve profitability.