How to improve eBay sales
The art and science of how to improve eBay sales has a simple underlying premise: rank highly in eBay search results. The selling on eBay tips in the previous section are a great starting point for that, but to rank even higher, here’s some more advice:
1. Offer free shipping.
eBay’s search function loves a free shipping offer, but so do your customers. 9 out of 10 consumers say free shipping is their first priority when shopping online. Free shipping (and fast shipping) is one of the easiest ways to get a bump in search results. However, to avoid this offer eating into your profits, consider raising your product prices to incorporate your baseline shipping costs.
2. Get to grips with product identifiers.
Product identifiers, such as UPC and ASIN codes allow customers to find your items quickly and easily. And once you start increasing your sales, you’ll start ranking even higher against your competitors. Easy search + more sales = high ranking!
3. Aim for eBay Top Rated status.
Since eBay’s update in 2015, the Top Rated status is now much easier to achieve and maintain. In the past, Detailed Seller Ratings (DSRs), return rates and feedback were essentially the be-all and end-all. However, now there is more of a focus on handling and tracking upload times, as well as ensuring you don’t have too many unresolved disputes against your seller name.
4. Refresh your stale listings.
If you haven’t posted any new inventory in some time, consider ending some of your listings and relist them as new ones. Although you will lose your seller history on those items, if you choose items that are not bringing in too many sales for you then there will be less consequences for you. The simple act of refreshing a few of your listings gives all of your listings a boost in search results as eBay search rewards newer listings over older ones.
5. Offer a 30 day return policy.
A 30 day return policy will significantly boost your search ranking in eBay. If eBay can see that you’re offering this type of police, you’re considered a trustworthy seller as it suggests you expect less customers to have to send items back. Plus, you instantly give peace of mind to eBay shoppers, which is particularly important if you’re selling valuable or niche items.
Best practice: how to respond to eBay feedback
How to reply to negative eBay feedback
Your eBay feedback score is the heart and soul of your eBay Shop, but even with the best intentions, your best may not be enough. Whether you’ve received negative eBay feedback due to taking too long to ship an item, or maybe the wrong item was received, or perhaps the customer feels like the item wasn’t as described, the way you respond to eBay feedback tells other shoppers and eBay a lot about you and how you conduct your business.
Here are some best practices you can use to reply to negative eBay feedback, whilst diffusing and turning a negative situation around:
Tip #1: Try an apology.
Whilst maintaining professionalism and appearing sincere, an apology can be one of the simplest ways to diffuse a negative situation without making it worse. Respond to the eBay feedback with a few words to state your apologies and that you’ll be in touch to sort things out. Fellow shoppers will see this and understand that sometimes, mistakes happen and that you will take the initiative to make things right.
Tip #2: Offer an explanation.
If there is a simple explanation for how the error or issue occurred, be honest and offer this in your feedback reply. There are two reasons why an explanation works well. Firstly, it shows you’re taking the complaints seriously, whilst attempting to fix the situation. Secondly, it shows other buyers how this feedback occurred and that you are taking steps to ensure the same issue doesn’t occur again.
Tip #3: Sometimes, no answer is the best answer.
There are a number of eBay sellers out there who choose not to reply to negative feedback at all, as this can draw more attention to negative feedback than without commenting. If your positive feedback vastly outweighs the bad, then you’ll do okay by not responding publicly if you choose not to.
eBay feedback removal and revision
If you find yourself in the position of receiving feedback that you think is unjust or mistaken, you can request an eBay feedback removal or revision. Equally, if you have followed up with the customer and feel they are in a much better place with your business now, then there are times when they may also choose to remove or revise their feedback (if prompted by you).
Here are some best practices for if and when you need to request an eBay feedback removal or revision:
Tip #1: Keep an eye on eBay’s policies and guidelines.
Not all feedback is considered valid on eBay. If the feedback doesn’t adhere to eBay’s policies and guidelines, then you can request it to be removed. For more info about eBay’s policies, check out this guide.
Tip #2: Request an automated feedback revision.
If you followed up on some recent feedback to improve the buyer’s situation, then you can request an automated feedback revision. The process is automatic, and if buyers are more satisfied than before, then they are often happy to amend their comments to a more positive nature.
Tip #3: Remove mistake feedback.
Sometimes, a buyer may give you negative or neutral feedback entirely by mistake. If this happens, you can contact them via the automated feedback revision process above. But if that request is ignored, then you can contact eBay later on to ask them to amend or remove the feedback accordingly.
Tip #4: If in doubt, get eBay involved.
If you’re not having any luck with the buyer removing mistaken or unjust feedback, then you are able to get eBay directly involved instead. Feedback will be quickly removed if a) you can’t contact the buyer because the email address provided was wrong, b) you’ve received negative feedback for an unpaid item, or c) the feedback violates eBay’s policies.
38 Kickass eBay Tips to Help You Make More Money Online
Getting Seen on eBay: 21 Tips for Cracking the Cassini Search Engine
5 Tips to Boost eBay and Online Marketplace Sales