Automate the ordinary. Catch the exceptional.
Brightpearl’s Automation Engine keeps your operations running smoothly behind the scenes, so your team can focus on the moments that matter. Configurable workflows built for commerce eliminate manual tasks, reduce errors, and give you the confidence of operations that stay aligned across every channel, tool, and location.
9.2/10 Scores
4.4/5 Stars
4.5/5 Stars
4.4/5 Stars
Customer ratings are accurate as of August 2024.
The Automation Engine built for omnichannel commerce, not retrofitted for it
Your retail operation runs on thousands of moving parts. Brightpearl’s Automation Engine ensures they stay in sync by default. With configurable workflows designed specifically for omnichannel fulfillment, you automate the repetitive work and only step in when something truly needs attention. This is how resilient retail teams stay efficient, accurate and focused.
Book a demoHow Brightpearl turns everyday omnichannel workflows into reliable, automated processes
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Automate the routine. Step in only where you're needed.
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Set up powerful workflows in minutes, no developers needed.
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Everything stays aligned; every tool, every channel, every integration
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Designed for 3PL & multi-warehouse complexity
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A more efficient operation is a more resilient operation
The average retailer wastes 920 hours a year on manual tasks that shouldn’t need human eyes:
- Routing orders
- Updating inventory
- Tagging or segmenting orders
- Updating customers or channels
- Syncing data across tools
- Reconciling warehouse or 3PL activity
With Brightpearl, the ordinary runs itself. Your team only needs to jump in when something unusual happens: a VIP order, a flagged shipment, a high-value wholesale account, a margin-sensitive SKU.
Brightpearl comes with commerce-ready automation templates out of the box. Just choose a workflow, configure your rules, and you’re live. No developers. No middleware. No waiting.
Examples include:
- Auto-allocate inventory based on channel priority
- Route orders to the right warehouse or 3PL
- Tag risky or high-value orders
- Automate partial shipping logic
- Trigger accounting entries instantly
- Auto-send POs or vendor notifications
- Flag exceptions, backorders, or delays
Brightpearl adapts to the way you work, without adding complexity.
When you connect your tech stack to Brightpearl, the Automation Engine keeps everything operating in sync from ecommerce platforms, marketplaces, shipping tools, 3PLs, accounting and more.
Orders flow in cleanly. Inventory updates instantly. Fulfillment signals reach every system. There’s no double-entry, no delays and no mismatched data.
Whether you operate a single warehouse, multiple nodes, or a network of 3PLs, Brightpearl keeps everything coordinated.
Automation handles:
- Intelligent routing to the right warehouse or 3PL
- Auto-sending pick/pack/ship instructions
- Syncing inventory updates back to your channels
- Managing multi-location stock levels
- Identifying exceptions before they turn into customer issues
Your warehouse partners stay aligned, and your customers stay happy.
Brightpearl’s Automation Engine helps ecommerce merchants:
- Save 352 hours a year by eliminating manual tasks
- Reduce errors and delays caused by human intervention
- Improve shipping accuracy & speed
- Strengthen cross-system reliability
- Keep your team focused on strategy, not busywork
Stability isn’t created by doing more work; it’s created by doing the right work.
Free yourself from tedious manual tasks, try Brightpearl now.
Trusted by merchants in every industry
"The automation power that Brightpearl has given us has been truly game-changing."
Alice Davidson
Lead Operations Specialist, TBCo
"One team member can now manage multiple tasks thanks to the automation power Brightpearl gives us – before each task would have required two or three days of their time. It’s such a relief not to have to spend our time doing mundane manual tasks any more!"
Andrea Sundby
Finance Manager, bbhugme®
"Using Brightpearl’s Automation Engine, we’ve set up six or seven 100% error-free automations for everything from invoicing to fulfillment."
Duncan Weaver
General Manager, Monster Plumb
Why Brightpearl
Cutting-edge software
Leading tech backed up with a 97% implementation success rate
Part of Sage Group Plc
We're built on a solid foundation, which helps us invest in product R&D
Certified Shopify Partner
We’re proud to be a founding member of Shopify’s global ERP Program
Proven track record
We power millions of orders a month for some of the world’s biggest brands
Excellent reviews
We’ve earned great reviews from customers, including 4.5 stars on Trustpilot
Expert support
Our experts are always on hand for training and support
Got questions?
See for yourself how Brightpearl can help you keep growing, no matter what.
Book a demo