Re:tales Podcast

Re:tales podcast E-Commerce
Growth Stories

to podcast

Welcome to the home of Re:tales – the retail podcast that shares captivating growth stories from movers and shakers across the e-commerce space. Hosted by Caroline Baldwin, this brand new podcast reveals the successes (and struggles) of e-commerce experts and disruptive founders, in their own words. Join us as we explore their winning strategies, market insights and unique take on future-shaping trends.

Retales - Instagram Post – Bluebella-780

Bluebella's Disruption of the Lingerie Market’s Dated Playbook


Imagine getting A-list celebs like Halle Berry, Nicki Minaj or Maggie Gyllenhaal to wear (and be pictured in) your products?

For fashion lingerie brand Bluebella, it’s a dream that’s already come true – and on this week’s Re:tales podcast, founder Emily Bendell shares how they made it happen.

In a truly inspiring chat, we also cover:

  • How Bluebella is a brand proudly built on feminist values
  • The ethical implications of AI
  • Proactive ways to get funding and investment as a female founder

We're hosting a webinar!

Yes, that's right. The host of Retales, Caroline Baldwin, will take the virtual stage on October 12th to moderate an exclusive e-commerce finance and fundraising panel.

As part of Brightpearl's Peak Season Series, this 60-minute virtual session will delve into financial management and fundraising strategies for online retail. Whether you're seeking insights on attracting investment or choosing the right funding options, we've got you covered.

Our special guests, Emily Bendell, the founder of Bluebella, and Nick Torday, CEO of Bower Collective, will share their unique perspectives on e-commerce fundraising, including their crowdfunding success stories.

By registering, you'll also gain access to two bonus 30-minute sessions from Avalara and Wayflyer, equipping you with all the tools you need to stay updated on tax changes and strategic capital options.

When: October 12th

Time: 4pm BST / 10 am ET

Can't make it? Register anyway, and we'll send you the recording

By providing your information you are agreeing to be contacted by any of the partners involved in this webinar under legitimate interest.

Apply to Join the Re:Tales Podcast!

Are you interested in being a guest on the podcast?

The Retales podcast is all about real conversations with industry professionals who aren't afraid to be open and honest about their experiences in the tough world of e-commerce.

When it comes to guests, we're looking for people who are willing to dive into difficult topics, are an open book about their journey and experiences, are are passionate about sharing advice with other e-commerce businesses.

If that sounds like you, please drop us a message at

We make guest selections based on topic relevance. You can expect to hear back from us within a week or two of your application. If we aren't able to schedule you at this time, we hope you won't take it personally! And we'll be sure to keep your name on our list of considerations for future episodes.