Retail-focussed CRM

Get closer than ever to your customers

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Know your customers inside out

Brightpearl automatically creates profiles on all your customers – including their contact details, order history and interactions with your business – so you can see everything in one place and provide powerful, personalized experiences.


Build meaningful wholesale relationships

Build lasting, meaningful relationships with yoru wholesale clients with complete access to a full customer audit trail and previous order history.


Nail your marketing goals

Brightpearl provides seamless integrations to all the major marketing platforms and makes it easier than ever to segment your customers and personalize your campaigns, so you can achieve your best results yet.

Keep Growing

Ready to reach your potential?

Discover how Brightpearl can help your business grow fearlessly.

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Our customers

Trusted by merchants in every industry

"Another great feature of Brightpearl is customers can be tracked, tagged, emailed, and updated in no time at all. This has streamlined my sales and lead generation by making it easy to communicate with current and potential clients as well as with my suppliers."

Laura Rudoe, Evolve Beauty

"We’re now able to keep the customer in the loop; from informing them when an order is received, to dispatch and real-time updates on expected delivery times. It’s a vast improvement that’s helped to build further trust with our customers."

Paul Swain,

"Brightpearl has given us great insight into our customer base; we can track returning customers and see what they are spending. Being very customer focused is really important to us – we love being able to look after our customers so well."

Lauren Pearce, Natural Baby Shower

Core Features: Integrated Retail CRM


Complete activity timeline

With one click, see a complete history of your customers’ interactions with you in an easy-to-understand timeline with a range of filters.


Automated communication reminders

Stay on top of your customer communications by scheduling them to fit in with your unique workflows. Set up handy alerts for when communications have been missed.

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Automate customer segmentation

Segmenting your customers helps steer your marketing. Brightpeal automatically tags or untags customers based on what they buy (or any other behaviors you select)


Manage customer credit

See, at a glance, whether a customer has an outstanding balance before processing any more sales. Keep finances in check with credit limit controls and debtor and creditor reports


Complete email history with customers and suppliers

Easily view a full record of emails sent and received between you and your customers and suppliers (even the ones sent outside of Brightpearl), alongside order updates in a simple, personalized contact timeline.

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See the benefits of Brightpearl's Retail Operating System in action