Features
Know your customers inside out
Brightpearl automatically creates profiles on all your customers – including their contact details, order history and interactions with your business – so you can see everything in one place and provide powerful, personalized experiences.
Build meaningful wholesale relationships
Build lasting, meaningful relationships with yoru wholesale clients with complete access to a full customer audit trail and previous order history.
Nail your marketing goals
Brightpearl provides seamless integrations to all the major marketing platforms and makes it easier than ever to segment your customers and personalize your campaigns, so you can achieve your best results yet.
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Trusted by merchants in every industry
Core Features: Integrated Retail CRM
Complete activity timeline
With one click, see a complete history of your customers’ interactions with you in an easy-to-understand timeline with a range of filters.
Automated communication reminders
Stay on top of your customer communications by scheduling them to fit in with your unique workflows. Set up handy alerts for when communications have been missed.
Automate customer segmentation
Segmenting your customers helps steer your marketing. Brightpeal automatically tags or untags customers based on what they buy (or any other behaviors you select)
Manage customer credit
See, at a glance, whether a customer has an outstanding balance before processing any more sales. Keep finances in check with credit limit controls and debtor and creditor reports
Complete email history with customers and suppliers
Easily view a full record of emails sent and received between you and your customers and suppliers (even the ones sent outside of Brightpearl), alongside order updates in a simple, personalized contact timeline.