Multichannel

Software solution for multichannel selling

Fuel your growth with multichannel support from Brightpearl.

Get started

Manage the complexities of your multichannel business

When you’re selling on multiple channels, your customers expect a joined-up and consistent experience, and you need both efficiency and complete visibility across all of your channels, be it online, offline or wholesale.

With Brightpearl, efficiently manage the complexities of your growing business by integrating all of your inventory, sales from different channels, purchases, warehouses, accounting, CRM, reporting and POS in a single system. Whether you’re selling online, via phone, email, in a physical store, or any combination of those channels, Brightpearl automates processes so you can reallocate the right resources and focus on making your customers happier and your business more efficient.

Brightpearl helps multichannel merchants like you to:

Solutions icon

Be omnichannel ready

Provide a frictionless, consistent and seamless experience across all of your channels. Allow your customers to buy, take receipt and, if necessary, return via any channel combination, and do so with an efficient and automated back office.

Solutions icon

Have freedom to grow

The B2B side of your business may require you to integrate with the back office, shipping, or logistics systems of your wholesale accounts. With an entire ecosystem of partners and a powerful open-source API, Brightpearl provides you with the opportunity to unify processes and increase efficiency of your business with sophisticated EDI integrations.

Solutions icon

Easily manage complex orders

As the number and complexity of your channels grows, so too can the sophistication of your fullfillment model - you’re no longer one channel, one warehouse. Brightpearl’s advanced order fulfillment functionality allows you to support dropshipping, partial fulfillment, back orders, pre-selling, shipping from multiple locations and more, without adding unsustainable manual processes.

Solutions icon

Personalize customer communications

Your customers have high expectations and it’s up to you to deliver every time. With Brightpearl, track all client order history, emails, phone calls, account notes, credit terms, payment information and invoices in one place, across your entire business, enabling you to provide them with personalized communications and offers.

Solutions icon

Make intelligent business decisions

Understanding the true ins and outs of your business and its performance is critical to making the right strategic decisions every time. Brightpearl consolidates all your business data into one system and provides you with real-time insights across all channels, putting you in the position to make informed decisions.

Solutions icon

Automate your daily operations

Selling across multiple channels helps ensure your products are available where your consumers like to shop. But with that diversification, comes more opportunity for delay, human error and bottlenecks. As a result, you risk losing control of your business. Brightpearl helps to simplify your complex multichannel operation by automating the repeatable workflows, so you can focus your time only on the exceptions.


How our customers grow with Brightpearl

Woolery.jpg

Multichannel retailer

The Woolery ships orders 78% faster with Brightpearl Automation

Key Facts

  • Ecommerce platform: Magento

  • Marketplace: Amazon

  • 35,000 orders per year

“Brightpearl cuts down on errors, speeds things up, and has allowed us to expand our business without needing to expand our payroll.”

Wave McFarland, President, The Woolery

Key Facts

  • Ecommerce platform: Magento

  • Marketplace: Amazon

  • 35,000 orders per year

Varsity headwear.jpg

Wholesale and retail business

Varsity Headwear transitions to wholesale model in one month with Brightpearl

Key Facts

  • Retail and wholesale business

  • 50+ different retailers

  • Magento webstore

“Brightpearl is the optimal software to handle our needs. We like to invest in things before we really have the need and anticipate where we’re going as a company. So after we’d setup the whole system and Brightpearl was functioning fully, it was just 1-2 months before we had expanded into wholesale and had more online orders. We were so grateful that we’d anticipated what would happen! As our order volumes grew and new customers were added, we could add them straight into Brightpearl and have full control of everything.”

Sebastian Adams, Co-Founder, Varsity Headwear

Key Facts

  • Retail and wholesale business

  • 50+ different retailers

  • Magento webstore

NBS.jpg

Omnichannel seller

Natural Baby Shower saves £10,000+ with Brightpearl

Key Facts

  • 2 warehouses

  • 40,000+ SKUs

  • Sells on multiple marketplaces, brick and mortar stores and a Shopify Plus webstore

“Our products are getting to our customers quicker, faster and more accurately than ever before. We want to go on delivering the best products to Mums by growing the online business and also looking into new sales channels. We want to be as flexible, efficient and effective as possible, and with Brightpearl, we can do that.”

Clifton Vaughan, Director and Co-Founder, Natural Baby Shower

Key Facts

  • 2 warehouses

  • 40,000+ SKUs

  • Sells on multiple marketplaces, brick and mortar stores and a Shopify Plus webstore

Key features our multichannel customers love

True multichannel inventory management

Regardless of your multichannel selling strategy and the complexities they introduce to your business, sync all of your channels and manage your inventory in one place with Brightpearl. Updates are synced in real time across channels, ensuring your staff spend less time manually updating channels, and more time satisfying your customers and growing your business.

Make complex multichannel order fulfillment easy

Integrated shipping and flexible order fulfillment allow you to dropship, partial fulfill, process back orders, complete back-to-back ordering or leave orders for review as is required to meet the varying needs of your wholesale clients. Orders can be fulfilled automatically, which lowers your delivery time.

Omnichannel workflows

Brightpearl integrates with leading wholesale ecommerce platforms like NuORDER, Joor, Le New Black, and we’re always adding more. You can consolidate and fulfill all orders - whether they are placed on your ecommerce website or through phone or email.

Automate repeatable tasks

Brightpearl’s rule-based automation engine allows you to automate repeatable tasks in your order management, shipping, fulfillment and accounting, so you can grow your staff’s efficiency while exceeding the expectations of your customers.

Integrated point of sale

Brightpearl’s retail point of sale software works seamlessly with your back office system to give you a complete picture of your business. Your inventory is automatically updated, and accounting journals created in real time, resulting in a full order history for each customer and saves your staff countless hours of processing time.

Flexible pricing and invoicing options for wholesale

Wholesale clients require different payment terms. With Brightpearl, process proforma invoices, true invoices, deposits, part payments and payments on account, so you can manage your cash flow with confidence. Update your accounts automatically with Brightpearl’s built-in, real-time accounting, and provide your teams with full access to the payment status of every item.

World class integrations

  • Shopify logo
  • Big Commerce logo
  • Amazon Logo
  • Magento logo
  • eBay logo
  • Wallmart logo
  • Xero logo
  • Quickbooks logo
  • Shipstaion logo

See the benefits of Brightpearl’s retail management software in action

Learn more about how Brightpearl can help you grow your multichannel sales with a personalized demo from our business experts.