Omnichannel retailer Natural Baby Shower doubles their growth with Brightpearl

Natural Baby Shower is an omnichannel retailer of natural baby products and the natural place
to shop for new parents and moms-to-be. 

Key facts


saved per year

60 hours

saved per month



We’ve streamlined our business with the help of Brightpearl’s powerful omnichannel software. We save over £10,000 a year with Brightpearl - it’s a great investment for retailers looking to grow their business.
— Clifton Vaughan, Director & Co-founder

The background

Clifton and Victoria now sell a wide range of natural, organic and ethically made baby products. They've grown from selling their products off their kitchen table, to having 25 members of staff, their own warehouse, boutique, Shopify Plus webstore and selling via multiple online marketplaces. Natural Baby Shower were even nominated for the 2011 Telegraph Independent Shop Awards and are well known for their affordable and long lasting product range.

Growing a omnichannel business can be very challenging and looking after all these sales channels was becoming increasingly difficult for the pair to manage. Clifton and Victoria tell us how Brightpearl has helped them to overcome these challenges and grow Natural Baby Shower.

The challenge

“Before we started using Brightpearl we were struggling to manage the back-end of our website which was our main sales channel at the time. We couldn’t keep track of orders, or who those orders were coming from. The lack of visibility into our business meant we weren’t keeping track of our inventory levels or serving our customers as well as we could have.”

“We pride ourselves on sourcing the best natural, organic and ethically made products. Having the time to actually source great new products was difficult when we were spending so much time trying to manage the business logistically. It was really important for us to find the right system which would help us manage our business and serve our customers better."

Key Challenges:

  • Difficulty keeping track of inventory
  • Inaccurate inventory levels and disappointing customers
  • No supplier management
  • Disconnection between sales in the boutique and online
  • Lack of data and insight into the business

The solution

“Brightpearl allows us to manage several areas of our business from one central place making us much more efficient, we are more organised as a business. When an order comes in we no longer have to go and physically find the products on the shelf. With Brightpearl in place everything is updated in real-time and we know exactly what we have in stock and we can turnaround our inventory much quicker. Brightpearl is easy to use, clean and intuitive. The responsive system helps us manage our inventory, purchase orders, customer data and a key strength for us - our accounting. Being able to see a live profit and loss statement of the business on a daily basis is amazing, it’s very useful for making business decisions.

“Brightpearl has given us great insight into our customer base, we can track returning customers and see what they are spending. Overall the order process is much more streamlined and we can keep track of all the orders which in turn helps us keep our customers informed and updated. Our customer service has significantly improved and we now see a 98% positive feedback score from our customers. Being very customer focused this is really important to us - we love being able to look after our customers so well.

The future

"With Brightpearl we've been able to delve in and analyse our business and now we know exactly how we're going to grow it moving forwards. We're hoping to move into bigger premises really soon as we're literally running out space as we're getting bigger. All our business processes have become well organized and streamlined - life is simply, less complicated. Brightpearl gives us the time back we need to spend buying and sourcing new products for the business. We can look for the best products at the most reasonable prices.

“With Brightpearl we can efficiently manage and rapidly grow Natural Baby Shower and look after our growing family too.”