Pull order data into Mailchimp for personalized communication with your buyers
Manage and segment your contacts in Brightpearl and automatically synchronize with Mailchimp mailing lists and interest groups. By using Mailchimp’s Ecommerce360, order data collected in Brightpearl will be synced to Mailchimp for in-depth reporting on visitors.
How it works
As contacts are tagged in Brightpearl, they will also be added to your Mailchimp account.
Link contact tags with mailing lists to ensure that contacts are added to the most effective interest groups.
As contact details are updated in either Brightpearl or Mailchimp, the other will be updated automatically.
Order data will be pushed to Mailchimp automatically, so that you can automate segmentation and campaigns through Ecommerce360.
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