Hosted by industry expert Caroline Baldwin, the podcast is a weekly 15-minute bitesize show in which Baldwin interviews retail luminaries from high growth companies.
Each guest on the show has been recognized as being one of the fastest growing online businesses in the world, having made the cut for Brightpearl’s ‘Lightning 50,’ a definitive list of the fastest growing e-commerce companies across the nation.
The ‘Lightning 50 E-Commerce Growth Hacking’ will see Baldwin zero in on the specific strategic, environmental and technological factors behind the growth of highly successful online merchants over the past year.
“The Lightning 50 List has uncovered some truly remarkable brands accelerating at some outstanding rates,” says Caroline Baldwin. “This podcast gives us the opportunity to really dig down into the reasons behind those triple-digit growth rates and find out how they are succeeding in today’s incredibly competitive retail environment.”
The debut episode launched last week and can be listened to here. It features an interview with the Swansea-based premium drink brand, Au Vodka, revealed as the fastest growing online brand in the 2021 edition of the Lightning 50 league table.
Au Vodka finished atop the list, with a net growth of more than 10,000%. Au Vodka is a luxury vodka brand and is owned by Welsh duo Charlie Morgan and Jackson Quinn, and partially owned by DJ, producer and TV presenter, Charlie Sloth.
Future episodes will welcome Fashion mogul Jade Holland Cooper, founder and owner of the Holland Cooper, a luxury tweed brand. Lauren Juster, Sales and Marketing Director at Biscuiteers, will join for another episode to discuss the ‘growth hacks’ that have led to the bougie biscuit company’s astonishing growth over the past year.
“Our own customer feedback tells us that online firms want to learn from other successful brands in the ecommerce-space, to gain the advice and experience that might aid their own growth,” said Sara Arthrell, CMO of Brightpearl.
“But the one thing that busy entrepreneurial e-commerce businesses don’t have is time. That’s why we wanted to provide a bitesize interview format where listeners can absorb the technology secrets fueling the world’s fastest growing online brands — in the time it might take to drink a coffee. We hope the tips, advice and ‘hacks’ gleaned from our podcast will help online companies to supercharge their growth this year and beyond.”
Entries are now open for the 2022 version of the ‘Lightning 50,’ a definitive list of the fastest growing e-commerce companies across the UK and US.
Online businesses who have seen huge growth over the past year are being invited to register to be in for a chance of inclusion and recognition in the final list. Firms can enter here: Lightning 50 – Brightpearl and entries close on 12th August 2022.