Privacy Policy EU

This webpage sets out when and how we use your personal information that you or others provide to us.

This policy does not apply to the personal information that our clients add to the software platforms we host for them. We only handle that personal information in accordance with our client’s instructions and the contracts in place between us. If you are an individual whose data is stored in our systems because you are a customer of one of our clients, the fastest way for you to resolve any queries you have about the use of your personal information will be to speak to them directly. If you contact us in those circumstances, we will simply refer your correspondence to them.

If you are in the US, please refer to our US Privacy Policy instead.

Who we are

We are Brightpearl Limited, a company registered in England and Wales (registered with number 06260621). Our UK registered address is First Floor, New Bond House, Bond Street, Bristol, BS2 9AG, United Kingdom.  Our US registered address is Suite 110, 211 E 7th Street, Austin, TX 78701.

Brightpearl is made up of different legal entities, Brightpearl Limited and Brightpearl Inc.  Brightpearl Limited operates this website, and will transfer your personal information to Brightpearl Inc if you provide information to us through the website and are a current or potential customer based in the United States.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our Data Protection Compliance Officer by email to

How do you use my data?

When you sign up to and use our services

When you buy software or services from us, we will use your personal information to fulfil your order, keep you updated on its status, and to provide you with the software or service you have requested. The details we collect from you when you sign up include your name, address, email address, phone number, website URL.

To complete your sign up, we share your personal information with our subcontractors who are involved in the sign up process, such as payment providers, as well as credit reference agencies who we use to assess fraud, credit and/or security risks.

We need to process your personal information in this way to register you and provide the ongoing services and benefits to you, as part of the contract you entered into with us.

When you attend one of our online webinars or industry events

When you attend one of our events (such as our online webinars), we will collect the following information from you: name, email address, phone number, website URL.

We need to use your personal information in this way to complete the booking contract between us.

When you phone us, contact us by email or use our website chat service

When you phone us, contact us by email or use our website chat service with general queries, we may also handle your personal information (your name, contact details and the other details you provide to us) in order to provide the customer services you have asked us to. This could be when you ask us to provide more information about our services, or to explain how Brightpearl works.

If we are providing those customer services to you because it is part of your contract with us, we use the data you provide to us as part of fulfilling that contract between us. In all other cases, we rely on your consent to handle your personal information in this way.

When you have expressed an interest in Brightpearl’s services:

This section applies if you have opted in to receive marketing communications from us, or have previously expressed an interest in Brightpearl’s services and not opted out.

We will handle your personal information (such as your name, email address, postal address, telephone number and sector preferences) to provide you with marketing communications in line with any preferences you have told us about.

When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes.

If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote the success of Brightpearl.

Every email we send to you for marketing purposes will also contain instructions on how to unsubscribe from receiving them.

You are not under any obligation to provide us with your personal data for marketing purposes.

You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at or, where relevant, by following the unsubscribe link shown in every marketing communication you receive from us.

To make our site better:

We will also use your personal information to provide you with a more effective user experience (such as by displaying links to resources and services we think you will be interested in).

Our use of your information in this way means that your experience of our site will be more tailored to you, and that the information you see on our site may differ from someone accessing the same site with a different history or browsing habits.

We will also use your personal information for the purposes of making our site more secure, and to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

We process your data for these reasons because we have a legitimate interest to provide you with the best experience we can, and to ensure that our site is kept secure.

You can prevent us from using your personal information in this way by using the 'do not track' functionality in your internet browser. If you enable do not track functionality, our site may be less tailored to your needs and preferences.

If our business is sold:

We will transfer your personal information to a third party:

  • if we sell or buy any business or assets, we will provide your personal information to the buyer (but only to the extent we need to, and always in accordance with data protection legislation); or

  • if Brightpearl or the majority of its assets are acquired by somebody else, in which case the personal information held by Brightpearl will be transferred to the buyer.

We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer.

In some circumstances we may also need to share your personal information if we are under a duty to disclose or share it to comply with a legal obligation.

What about technical information and analytics?

Information we collect about you: When you visit our site we will automatically collect the following information:

  • technical information, including standard information about visits and system capabilities such as:

    • information about the device(s) you use to access our Website, including MAC address, IP address, browser type and version, your location, time zone setting, browser plug-in types and versions, operating system and platform, device type, device and application identifiers, operating information, mobile carrier, and cookies;

    • page response times and download errors.


  • information about your visit, including:

    • information about your visits to the Website, including the full URL clickstream to, through, and from the Website, including dates and times;

    • information we need and use to facilitate your use of our Website (including to provide access to third party websites and services), such as URL requests, destination IP addresses, or device configuration details;

    • pages you view, searches you run, length of time browsing search results, specific search results you select to view, length of visits to other pages, page interaction information (such as scrolling, clicks, and mouse-overs), your engagement with certain variable/dynamic elements of a page and methods used to browse away from the page

Information we receive from other sources:

We are also working closely with third party advertising networks, analytics providers, hosting providers and search information providers from whom we may also receive general aggregated anonymous information about you.

We will combine the information you provide to us with information we collect about you.  In some circumstances, we will anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice.


Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer's browser or hard drive if you provide your consent.







3 years

These cookies are set by LiveChat Inc. that provides online chat software to our website, enabling them to engage in live text-based conversations with their visitors.
This is solely with the purpose of personalizing a particular user. We do not link the information we store in cookies to any Personal Data you submit while on our site. Further information.












2 years

Boolean indicating the user has been previously authenticated. Further information.


Anonymous identifier token. Further information.



2 years

These cookies are an analytics service provided that connects data from the Bing advertising network with actions performed on the Website. Further information.




1 year

This cookie is used to identify a visitor on the site to know which videos the visitor has watched. Further information.



30 min

Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. Further information.


2 years

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Further information.


10 years

This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Further information.



2 years

Identifies unique visitors and tracks a visitor’s sessions on a site. Further information.


2 years

Identifies unique visitors and tracks a visitor’s sessions on a site. Further information.


2 years

Identifies unique visitors and tracks a visitor’s sessions on a site. Further information.



Prevents cross-site request forgery (CSRF). CSRF is an attack vector that tricks a browser into taking unwanted action in an application when someone’s logged in. Further information.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services or messaging services) may also use cookies, which we do not have any control over. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Google Analytics is a web analytics service provided by Google that uses first-party cookies to track Users’ interactions and collect other information about how you use our Website.  Google Analytics collects information anonymously. We then use the information to compile reports, including usage trends, to help us improve our Website. You can opt out of Google Analytics without affecting how you visit our site.  For more information on how Google users this data, go to, or review the Google Analytics Terms of Service at  For more information about opting out of being tracked by Google Analytics across all websites you use, please visit

Where is my data stored?

Brightpearl’s headquarters is based inside the European Economic Area (EEA). Brightpearl Inc and many of our suppliers, including our website hosting provider, are also based outside the EEA so their processing of your personal information will involve a transfer of data outside of the EEA.

Whenever we transfer your personal information outside of the EEA, we ensure it is protected by making sure one of the safeguards required by data protection law has been put in place.

To keep this privacy policy as short and easy to understand as possible, we have not set out the specific circumstances when each of these protection measures are used. You can contact us at for the details as to how we protect specific transfers of your data.

How long do we retain your data for?

Where you are a customer of Brightpearl, we will retain your data for a period of 6 years following the termination of your service, to ensure that we are able to assist you should you have any questions, feedback or issues in connection with your service or if any legal issues arise.

Where you are not a customer of Brightpearl, we will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or legal requirements

To determine the appropriate retention period for the personal information we hold, we consider the amount, nature and sensitivity of the personal information, the risk of harm from unauthorised use or disclosure of your personal information, the reasons why we handle your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances (such as analyses of the retail market) we may anonymise your personal data so that it can no longer be associated with you for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

What are my rights under data protection laws?

You have various other rights under applicable data protection laws, including the right to:

  • access your personal data (also known as a “subject access request”);

  • correct incomplete or inaccurate data Brightpearl holds about you

  • ask Brightpearl to erase the personal data it holds about you;

  • ask Brightpearl to restrict its handling of your personal information

  • ask Brightpearl to transfer your personal information to a third party;

  • object to how Brightpearl is using your personal information; and

  • withdraw your consent to Brightpearl handling your personal data.

Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data we are handling about you.  It you would like to exercise any of these rights, please contact us at

You always have the right to lodge a complaint with us or the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales.

What about websites we link to?

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates.  If you follow a link to any of these websites or use our services, please note that you have left our site and these websites have their own privacy policies.  

We do not accept any responsibility or liability for these policies or websites.  Please check their policies before you submit any personal information to these websites.

When will you change your privacy policy?

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or post.

Please check back frequently to see any updates or changes to our privacy policy.

How do i contact you with feedback?

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Brightpearl, First Floor, New Bond House, Bond Street, Bristol, BS2 9AG, United Kingdom, or by email to  

This privacy policy was last updated on 15th January 2019.