Hosted by industry expert Caroline Baldwin, the podcast is a weekly bitesize show in which Baldwin interviews retail luminaries from high growth companies.
Each guest on the show has been recognized as being one of the fastest growing online businesses in the world, having made the cut for Brightpearl’s ‘Lightning 50,’ a definitive list of the fastest growing e-commerce companies across the UK and US.
The ‘Lightning 50 E-Commerce Growth Hacking’ sets itself apart by having Baldwin zero in on the specific strategic, environmental and technological factors behind the growth of highly successful online merchants over the past year.
“The Lightning 50 List has uncovered some truly remarkable brands accelerating at some outstanding rates in a really challenging environment,” says Caroline Baldwin. “We are excited to return for season two where we are really going to dig down into the reasons behind those triple-digit growth rates and find out how they are succeeding – and how others can take the playbook and do the same.
It features an interview with beer enthusiast brand Pinter, revealed as the fastest growing online brand in the UK in the 2022 edition of the Lightning 50 league table.
Pinter finished atop the list, with a net growth of more than 600%.
Future episodes will welcome John Lane, fashion mogul and CEO of clothing brand Passenger. Katy Mimario, CEO and Designer at Caden Lane, will join for another episode to discuss how she raised America’s fastest growing baby brand. The podcast will also welcome the former Myprotein CEO discussing the growth hacks that have led to huge success for wellness brand Naturecan.
“After the incredible feedback our first episodes received, we knew we needed to return with a new season of the podcast,” said Sara Arthrell, CMO of Brightpearl. “We’re keeping that bitesize interview format where listeners can absorb the secrets fueling the world’s fastest growing brands. Online firms want to learn from other successful brands in the ecommerce-space – and with the headwinds facing retail at the moment the advice is even more essential.”