As November kicks into full swing, Black Friday, Cyber Monday, Small Business Saturday and the holiday season are all just around the corner, so get ready for the rush of shoppers about to ascend on your store, website and marketplaces!

Just before you get swept off your feet by frantic holiday shoppers, there’s time to sit back, relax and enjoy our pick of the best retail, ecommerce and digital marketing content to grace our screens in October. We’ve even included content to help you out this holiday season!


1. News: Amazon changes policy on “incentivized reviews”

If you’re an Amazon seller, I’m sure you’ve heard that this month, Chee Chew, Amazon’s VP of Customer Experience, announced that they would be changing their policy on “incentivized reviews” to no longer allow reviews where compensation has been offered.

So what are the implications for you as an Amazon seller? Our product marketing manager, Scott Hill, outlined how our independent retailers can keep their reviews positive even without incentives. The blog shares how you can ensure you deliver exceptional customer service to maintain positive reviews, how accurate and on-time deliveries are essential, and how to ensure your review tools are still compliant.

Read Amazon changes policy on “incentivized reviews” to find out even more ways you can generate good reviews.


2. Infographic: The Terrifying Numbers Behind Halloween Spending in the U.S.


October is already a spooky month with Halloween taking place but our partner, Nextopia, proved how terrifying Halloween spending really is by sharing the numbers behind the holiday. This infographic shares how 157 million Americans participated in Halloween in 2015 with spending reaching approximately $6.9 billion on Halloween goods. That’s roughly $75 per person!

With that kind of spending, there’s lot of opportunities for retailers to take advantage of the holiday. Did you do anything special for Halloween or see a rise in shopping? Let us know in the comments section at the bottom of the page.


3. Blog:  The Step-by-Step Guide to Prepare Your Store for Black Friday and Cyber Monday

Black Friday and Cyber Monday, are nearly upon us so now’s the time for retailers to make sure they’re ready. Shopify have created this awesome step-by-step guide to help you get ready for the crazy discount days. The guide covers everything you need to prepare in order to be ready for the increase in shoppers both online and in store. From starting to prepare for sales to double-checking your inventory, and from marketing your deals to updating your website. Why not use the steps as a useful checklist?


4. Infographic: 150 Years of the Best Holiday Campaigns

Another great read from October to get you ready for the upcoming holiday season is BigCommerce’s look-back at the best holiday campaigns from the last 150 years. They created a great infographic beginning with Macy’s Holiday Window Display in 1874 and going through some of the greatest holiday campaigns including Coca-Cola’s famous Father Christmas is 1931, Starbucks red cups in 1997, and going right up to REI’s #OptOutside campaign in 2015 when they pulled out of participating in Black Friday.

Check out the blog to see the best campaigns from the past and find out what made them the top campaigns. There might be something you can learn from these successful blasts from the past!


5. Webinar: Holiday Season Secrets to Retail Success

Although this content is not necessarily from October, we had to mention it because it’s not to be missed! Next week, we’re hosting a webinar which will be jam-packed with the hottest holiday season secrets to success from Retail Minded’s Nicole Reyhle and Ben Johnson from Casey’s Distributing. In this free 45 minute webinar you’ll learn:

  • Tips on how to acquire and convert holiday shoppers
  • Best ways to optimize your pick, pack, ship process before the holiday rush
  • How to handle working with 3rd party logistics in the lead up to the holiday season
  • Creating loyal, long-term customers from holiday shoppers

Don’t miss out on this great opportunity to get expert advice for the fast-approaching festive season. Sign up now!


That’s all for October, did we miss any of your favourite content this month? Share it with us and others in the comments section below. We wish you the best of luck for the hectic holiday period!