Brightpearl’s Commerce Acceleration Platform Links with World’s Largest e-Commerce Channel for Retailers
San Francisco, May 2, 2013. – Brightpearl (www.brightpearl.com), cloud software that integrates orders, inventory and customer data across different retail channels, today announced it has integrated with Amazon.com’s marketplaces in the U.S., Germany, France and the United Kingdom. This integration is available immediately for Brightpearl and Amazon.com retailer customers at URL here and atwww.brightpearl.com.
“For us, Brightpearl's Amazon integration is simple, automated, fluid and time saving,” said Lee Adams, director at SpyCameraCCTV. “Having this integration in place will save us valuable time and remove the headaches of manually reconciling inventory across our different sales channels.”
Key features of the Brightpearl Amazon.com integration include:
Automatic SKU Linking Brightpearl pulls down the retailer’s listings into its stock-listing system in bulk, creates a SKU record for each one on the list, and then generates a fully populated inventory schedule that’s ready to share with other channels.
Complete multi-channel inventory management Brightpearl’s Commerce Acceleration platform updates stock levels in the retailer’s bricks & mortar store, at the POS till, over the phone, on the retailer’s own website(s), and now on Amazon.
SKU-level profit analysis by channel Brightpearl records all sales receipts, fees and cost prices for each item, enabling true SKU-level margin analysis by channel. Retailers have valuable real-time insights into what’s selling, at how much margin, and on what channel.
Fulfilled by Amazon or fulfilled by the retailer Brightpearl’s Commerce Acceleration Platform updates order status and informs end customers, while also enabling fulfillment by Amazon (FBA) integration.
“We are excited about the Amazon.com marketplace integration, because it means big things for multi-channel retailers,” said Salman Malik, Brightpearl’s chief executive officer. “Now, our retailers can grow with confidence, and leverage the full capabilities of the Amazon.com marketplace offering, while reaching millions of potential end customers.”
Brightpearl is powerful-yet-simple retail and inventory management software that helps small- and medium-size retailers and wholesalers expand and compete with larger rivals by streamlining sales and supply chain functions across multiple online and offline channels. Brightpearl’s cloud-based software and services enable multichannel merchants to manage the heart of their business by combining purchasing, inventory management, CRM, order processing, accounting, fulfillment, and reporting into a single reliable platform. Founded in 2007 with offices in the U.S. and UK, Brightpearl is used by more than 1,400 merchants around the world. For more information, visit www.brightpearl.com or @BrightpearlHQ.
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