If younger shoppers are important to your business then you can no longer afford to alienate them with experiences that fail to meet their expectations; this is becoming even more crucial as millennial buying power increases year-on-year. Leaving gaps in the buying journey will be punished by younger shoppers who lack loyalty and are happy to abandon a brand forever - but usually not before leaving a damning review.
This latest special report from Brightpearl deep dives into the subject of millennial brand loyalty in a digital age. It reveals the secrets to attracting millennials to your brand and keeping them around for the long haul.
This report will help you to
Better understand the attitudes, behaviors and needs of younger shoppers - including what characteristics make them the ‘disloyal’ generation
Gain insight into what millennials hate most about ecommerce shopping; what will alienate or cause younger shoppers to leave negative feedback, resulting in lost sales and market share
Learn why seamless experiences are vital to getting millennials on board with your brand and what technologies can help to capture brand loyalty
Understand why providing experiences in line with millennial expectations could result in huge opportunities for increased wallet capture