How important are online ratings and reviews to you? The Rise of the Review Culture, a new study by Brightpearl and Trustpilot, explores why the burgeoning review culture is having a growing financial and reputational impact on retailers and brands as today’s online consumer becomes more vocal and unforgiving – but also much more reliant on ratings and reviews, to support their decision making.
Our study provides vital insight into the steps businesses must take to get a grip on their online reputation and succeed in the growing review economy. If online reviews and ratings are a factor for your business, then download the report now.
This report will help you to:
Better understand the behaviors and characteristics prevalent in the online review culture
Gain insight into the wide-ranging impact of online reviews and ratings on retail businesses, particularly with regards to conversion, retention and spend
Develop knowledge of the factors in the buying journey that most commonly drive consumers to leave 1-star and 5-star feedback
Understand how technology provides the foundation for 5-star review strategies – and drives opportunities for increased business and wallet capture
Gain real-world advice from retail brands that are using technology to level-up CX and turn 1-star ratings into ringing 5-star endorsements for competitive advantage