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How to understand free shipping vs paid shipping

With the rise of free 2 day shipping through Amazon Prime and Walmart matching suit, customer expectations has been reset to expect free and prompt shipping for all online orders. Free shipping is where many online sellers are moving but incorrectly projected costs can have seriously reduce profitability on sales. It is important for online sellers to carefully plan their move to offering free shipping. Experts from Shipstation and Brightpearl have teamed up to offer a webinar on Wednesday November 8th11am CST that covers some of the key considerations a retailer should make when deciding to offer free shipping.