Purpose-Built Operating System For Apparel, Footwear and Fashion Brands

Benefit from product and sales channel performance insights with future-proofed features that free up your time spent on manual ecommerce operations.

  • Post-purchase workflow automation
  • Plug & play ecommerce apps
  • Inventory demand planning
  • Ecommerce analytics
  • Warehouse management
  • Accounting

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"We needed a new platform that could be implemented rapidly and effectively, and that could help us improve customer experience and offer a single source of truth that could help us manage our multi-channel, multi location business. We instantly saw the value in Brightpearl because it’s purpose built for retail businesses, offering real-time insight into day-to-day operations which enables smart decision making."

Alvaro Gomis, Jimmy Lion

Spend time and money on things that matter to your business

Manage by exception@2x

Save time on repeatable, manual tasks

Operational complexity multiplies when order volumes increase, holiday season comes around or you open up new sales channels. Brightpearl gives you the freedom to create your own rules to automate operations like multichannel order fulfillment, dropshipping, partial fulfillment, multi-location inventory allocation, PO creation and much more – allowing you to save valuable time and reduce errors on labor-heavy tasks.

Enhance inventory visibility@2x

Replenish the right products at the right time

Avoid over- or under-selling and release cash tied up in excessive inventory with Brightpearl’s data-driven Inventory Planner. Intuitive dashboards give you a clear view of your best sellers, slow-moving products, inventory on hand and items that need to be reordered. You can also forecast the demand based on KPIs that matter most to your business.

Data feeds from all of your key operations@2x

Up and running on new sales channels in minutes

With our native plug & play ecommerce connectors, you can start selling on popular ecommerce platforms and marketplaces in minutes, such as Shopify, Shopify Plus, BigCommerce, Magento, Amazon and eBay. Plus, they’re built to handle order spikes during peak seasons – easily processing tens of thousands of orders per minute.

Designed for retail@2x

Spend your marketing budget on the right campaigns

Brightpearl Analytics gives you full insights on your advertising campaigns on platforms like Facebook, Instagram and Google, as well as your email campaigns. This way, you can spend your marketing budget more wisely and continue capturing new customers. It also provides actionable insights by sales channel, product and even customer-based critical KPIs like margin, revenue and customer lifetime value.

Empower your teams with relevant insights@2x

Improve online customer reviews to grow your brand

70% of negative online reviews are related to post-purchase operations. As Brightpearl automates your most critical and time-consuming tasks, from order fulfillment to shipping and invoicing, you can increase accuracy and reduce processing time – meaning happier customers and more 5-star online reviews. You can even set up automation rules to prioritise and reward your VIP customers.

Trusted by merchants

"Brightpearl has given us back so much time every day – our team gets our orders out five times faster than before, and we’re freed up to focus on more important aspects of growing the business."

– Olly White, Director, Goose & Gander

"Absolutely everything has improved significantly since we signed up with Brightpearl. Despite trebling our business, I’ve only had to hire one additional person – and that’s because Brightpearl does such a great job."

– Mark Tweed, Brand Director, Cyberjammies

"We’ve been delivering 99% of orders as next day delivery during the pandemic – with less staff. Brightpearl has been essential to our success."

– Rob Cooper, Head of Operations, Fairfax & Favor

Why Brightpearl

Why Apparel & Fashion Brands Choose Brightpearl

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Workflow automation

Rule-based automation that removes manual tasks in order fulfillment, shipping, invoicing, warehouse transfers and more

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Inventory planning and demand forecasting

Replenish the right products at the right quantity and at the right time

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Ecommerce analytics

Actionable insights by sales channel, product, ad platform and customer

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Barcode warehouse management

Track inventory across multiple locations

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Flexible returns management

Enable hassle-free returns

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Integrated POS

Sync both your online and offline channels

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Integrated accounting

Gain real-time insights on your financials

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Multichannel order management

Perform real-time updates across all channels

Grow your fashion brand the way you want

Find out how Brightpearl can save you time through insights that trigger growth.

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