Multichannel order management software

In today's environment, creating a seamless shopping experience is essential for retail and wholesale businesses. Brightpearl provides efficient order processing workflows to ensure that orders from all channels are managed in one place and automated wherever possible.

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"Straight away we would see all our orders and where we were with them. We could see how the business was performing whenever we wanted.”

Aled Davies, CMS and Sons

Scalable Order Management Software

Brightpearl’s automated order management has all of the features you need to take control of your orders across all sales channels, and maintain strong customer loyalty and client relationships.

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Multichannel order management

Sell wherever your customers buy your products by managing all orders from every channel. Brightpearl integrates with leading ecommerce platforms and online marketplaces using high performance, scalable and purpose-built connectors. Avoid overselling and missed opportunities even during peak periods with high order volumes so your business grows without software holding you back.

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Integrated point of sale

Whether you sell through brick-and-mortar stores, trade shows or events, Brightpearl’s point of sale system enables you to capture orders, customer information and payments via our intuitive, integrated app. View product details and real-time inventory levels, handle discounts and promotions and process returns and exchanges. With offline capabilities, data is maintained regardless of your Internet connection.

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Automatic order processing

Automatically allocate inventory, route orders to the right warehouse, and invoice sales using advanced workflow automation. You create the rules to automate your back office and the entire order-to-cash process without the need for a developer.

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Process offline orders

Enter offline orders manually or import them into Brightpearl. Add pop-up messages to customers and products to create alerts for your employees when adding orders manually. Include sales messages for a discontinued product after all existing inventory is sold to eliminate any miscommunication to the customer.

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Customizable order management workflow

Create your own order statuses to track orders from creation to completion and add your own custom fields to define additional data. Determine your sales order process and choose when to allocate inventory, fulfill, ship, invoice and take payment, automatically tracking the order’s status at each stage.

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Flexible shipping and 3PL integrations

Automate the creation of shipping labels with robust integrations to shipping aggregators like ShipStation and Shiptheory and various 3PL systems. Notify customers once their order is dispatched whether you fulfill from multiple warehouses, partially fulfill, or dropship.

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Manage back orders and pre-orders

The inventory status for out of stock items will clearly indicate they are unallocated, and for partially allocated orders, individual items can be split to back order. Raise linked purchase orders so inventory is automatically allocated to the sale when it arrives at the warehouse.

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Partial fulfillment and dropshipping

Adopt any level of balance between internal fulfillment or drop shipments for certain channels or territories, or have it automate everything entirely.

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Sales analysis reporting

Find your most loyal customers or biggest spenders, report on your most popular products, categories and brands, and see which channels are performing best. Customize views and filters to allow for easy analysis.

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Flexible return workflows

Clone your sales orders to credits in one easy step and raise a new order for exchange or refund. Choose how and when to process the inventory, allowing it to be put back in stock, written off, or quarantined.

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Customize customer terms for wholesalers

Manage your trade and wholesale customers by specifying their price lists and discounts, setting their agreed payment terms, credit limits, account owner and more. Easily view their full order and financial history. Create and send quotes, proformas, order confirmations, invoices and statements directly from the order.

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Integrate your accounting data

Integrated, real-time accounting journals are automatically posted at various stages of an order’s life. Automatically recognize revenue and taxes, update bank activity and account for cost of goods sold so your P&L, balance sheet and accounts payable reports are up-to-date without manual intervention.


Benefits of automated order management for your business

  • Get orders out faster

  • Manage multichannel orders with ease

  • Set the standard for efficient retail operations

  • Perfect your orders

Get orders out faster

Manually managing the sales order process is time consuming and frustrating for both employees and customers. Use advanced automation for faster order processing and delivery times to increase repeat purchase rates and greater lifetime customer value.

Brightpearl improves order processing efficiency by 70%

Manage multichannel orders with ease

Collate, process, and manage all your orders from all your sales channels in a single platform. By integrating with your ecommerce store, you’ll eliminate manual order processing so your team can focus on the activities that grow your business.

“Brightpearl automatically updates each sales channel in real-time with information on what products are available. And its single source of truth means I can dip into the platform at any time to quickly get an overview of our inventory, order fulfillment and sales across channel, which is so important to removing potential bottlenecks in our operation.”

- David Lochhead, Finlay London

Set the standard for efficient retail operations

Reduce tedious and time consuming tasks that plague your employees by giving them the tools they need to be efficient. Support their daily responsibilities with integrated accounting so time is spent on scaling the business.

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Perfect your orders

Mistakes on orders are costly and damaging to your business. Sharpen your competitive edge by delivering a frictionless experience to your customers and get the right products to the right customers every single time.

“Our products are getting to our customers quicker, faster, and more accurately than ever before. We want to go on delivering the best products to mums by growing the online business and also looking into new sales channels. We want to be as flexible, efficient and effective as possible and with Brightpearl, we can do that.”

- Clifton Vaughan, Natural Baby Shower


World class integrations

  • Shopify logo
  • Big Commerce logo
  • Magento logo
  • Amazon Logo
  • eBay logo
  • Wallmart logo
  • Xero logo
  • Quickbooks logo
  • Shipstaion logo
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“Two years ago we were processing 1300 orders a month, and post-Brightpearl, we’re processing approximately 25,000 orders a month.”

Bruce Gibson, Electric Tobacconist

A powerful all-in-one retail operations platform for retailers and wholesalers

Simplify your workflows by managing all your orders, inventory, purchasing, warehouse management, CRM, accounting, fulfillment, reporting and POS in one single system. With Brightpearl, you can streamline and automate your back office, giving you more time back to focus on effective growth strategies.

Frequently asked questions

Can Brightpearl manage pre-orders and back orders?

Brightpearl easily supports back orders. You can either split individual items off to a separate order (for instance when you need to send an invoice to your customer), or you can update the sales status to “Back Order” or similar (even when some items have already been marked as shipped). Furthermore, back ordered items can automatically be allocated to their respective sales orders when they arrive in the warehouse.

Does Brightpearl support drop-shipping?

Absolutely! Brightpearl’s flexible interface allows you to efficiently process orders in line with your specific business processes, including drop-shipping, partial order fulfillment, back-to-back ordering and third party warehousing.

What channels does Brightpearl integrate with?

Brightpearl integrates with all the leading ecommerce platforms and online marketplaces including BigCommerce, Magento, Shopify, eBay and Amazon via high performance connectors we’ve built in-house. Brightpearl also has its own integrated iPad-based point of sale with offline mode capabilities. Alongside this, we’ve also built apps to support card payments, email marketing and landed-cost. And we have a thriving ecosystem of partners who have built integrations to connect with popular shipping carriers, as well as 3PL systems, automated EDI solutions and more. Take a look at our Partner Directory for more info.

Can Brightpearl deal with returns?

Yes. Through the use of sales credits, you can easily process full product returns and refunds, partial refunds or exchanges within both the Brightpearl back office and integrated point of sale. Each credit can also be tracked back to its original sale, ensuring you have a complete and valuable audit trail to follow.

Does Brightpearl support both B2B and B2C?

Yes. Through best practice workflows, automated processes and useful integrations, Brightpearl can easily support the needs of both B2B and B2C businesses. To find out more about the key functionality Brightpearl offers to both business types, take a look at our detailed solutions pages for Wholesale and Online Retailers.

How long does the implementation process take?

The time can vary from one customer to the next and is determined by their requirements which have been carefully scoped by our Pre Sales Team. We get our customers live on the system within 90 days on average, but some customers have gone live within just 14 days!

Our Professional Services team delivers the solution the customer signed off on by using a phased project methodology. It is our job to lead them safely to the outcomes they originally wished to achieve.

Each member of the team plays a key role in the project - consultant, coordinator and analyst. 

Together, we ensure high quality delivery and a positive experience to ensure a strong, sticky, relationship with the customer is forged. This will set them off on the right path to have a successful long-term affinity with Brightpearl.

How many orders can Brightpearl handle per hour / day?

Brightpearl's native connectors are built for high order volumes. The exact number of orders varies between sales channels. For more details, please contact us.

See the benefits of Brightpearl’s multichannel order management in action

With Brightpearl, you will have a retail and wholesale management platform that can scale with your business growth. Find out more about why Brightpearl is the best partner for your business and how it can automate your order management workflows with a personalized demo from our business experts.