High growth e-cigarette brand opts for Brightpearl to light up multichannel expansion

Irish vaping brand Ecirette is set to transform its business operations with Brightpearl’s game-changing retail operating system (ROS).

In opting for Brightpearl, the online vaping store has gained full access to a powerful Automation Engine, industry-leading Inventory Planner and world-class library of Plug & Play integrations. With Brightpearl as their central source of truth, the Ecirette team will also gain integrated, real-time performance insights across their entire business, meaning more accurate data and advanced reporting functionality.

Since they launched in 2009, Ecirette has experienced phenomenal success, growing from one of the first online vaping stores to one of Ireland’s leading e-cigarette brands. The merchant sells its array of vaping products direct-to-consumer as well as wholesale via its Shopify-powered website, and from numerous physical retail stores based in Dublin and beyond.

After expanding into a larger fulfilment center, Ecirette was able to broaden its product range and improve its customer service across all channels, though its operational framework saw increased pressure under the higher volume of orders. Ecirette turned to Brightpearl to streamline and automate its manual processes and support its big picture aims for multichannel expansion.

With Brightpearl in place as the brand’s central source of truth, the team has access to real-time updates and 360-degree visibility across all departments and channels throughout the entire business – from sales, to inventory, financial performance and more. Ecirette also gains access to Brightpearl’s powerful core features, including its Automation Engine which greatly reduces manual tasks in inventory management, ordering, warehouse, shipping and fulfilment, freeing up staff to focus on growth and innovation.

Brightpearl’s Inventory Planner will have the leading e-cigarette brand receiving data-driven demand forecasting insights to optimise their stock levels and boost cash flow. As Ecirette powers towards multichannel expansion, the brand will also benefit from Brightpearl’s roster of Plug & Play integrations which seamlessly extend to popular third-party apps such as accounting software, Quickbooks, shipping provider Shipstation and leading online marketplaces such as Amazon or eBay. Brightpearl’s well-known connectability with Shopify means it can quickly sync with Ecirette’s online webstore.

Finally, with such progressive integration capabilities, the vaping brand can become truly hyper scalable – able to build a flexible tech stack that grows and changes as the business does.

“With growth came tedious logistical issues which hindered our efficiency, time management & ability to innovate,” said Alex Pescar Jr, Sales & Marketing Director at Ecirette. “Our switch to Brightpearl has completely revolutionised the way in which we conduct our business, allowing us to rest assured that all our sales channels are operating as efficiently as possible with Brightpearl at the helm managing our fulfilment workflows.”

Justin Press, SVP Customer Success at Brightpearl, said, “A fast-growing e-commerce business shouldn’t feel restrained by breaking, disconnected systems and time-heavy manual processes.

“Ecirette is a rapidly scaling company, and with Brightpearl they’ve adopted the right tools to Grow Fearlessly without the chaos often introduced with operational complexity. We’re not blowing smoke when we say, they’ve made the right choice – and we can’t wait to see what Ecirette will achieve, with Brightpearl.”


About Brightpearl by Sage
Based in Bristol (UK) and Austin, Texas (US), Brightpearl by Sage provides a retail operating system (ROS) for retailers and wholesalers.

Our mission is clear: automate retail operations so merchants can spend their time and money growing the business fearlessly, and without limitations.  Brightpearl by Sage’s ROS includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the operating system has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Brightpearl’s platform manages over 10m transactions and $5bn of business a year.

In 2022, Brightpearl became part of the Sage Group plc, with the combination of Sage Intacct and Brightpearl creating a powerful solution for retailers and wholesalers.

Media Contacts:

Mark Hook

Brightpearl by Sage

Oct 10, 2022