Pineapple Island selects Brightpearl to add punch to its operations

Fast-growing handmade jewellery and accessories company Pineapple Island has selected Brightpearl to support rapid scale and introduce more customers to ethical accessories that won’t cost the Earth.

Having experienced exceptional growth over the past year, the company was starting to be  held back due to the limitations of its existing provider. 

To scale quickly the brand needed an e-commerce platform and flexible digital operations that would seamlessly integrate, manage, and ideally automate the firm’s end-to-end workflows, especially on the fulfilment side of the equation.

Despite competition from single solution providers like OrderWise, Pineapple Island selected Brightpearl, due, in part, to its world-beating suite of integrations, retail specialism and automation, alongside advanced fulfilment features. 

Born in 2008, from a journey of solo-travel and self discovery, Pineapple Island exists to introduce more people to ethical jewellery and accessories that directly contribute towards positive social change.

With Brightpearl now at the heart of its operations, Pineapple Island will resolve the exceptions impacting the business, such as the company’s previous issues with inventory management, speed and efficiency of managing orders and fulfillment, and the accuracy of reporting.

Brightpearl’s cloud-based operations platform means Pineapple Island now gains access to centralized inventory and order management, real-time product and financial reporting, and a robust platform that is built for scalability – the perfect fit to support the eco conscious brand on its next stage of growth. 

Justin Press, SVP Customer Success at Brightpearl, says: “As a fast-growing business, Pineapple Island understands the need for future-proof solutions that can streamline and automate ecommerce workflows, and are built for scale. Retail focussed software – like Brightpearl – is critical for providing a robust foundation to manage demand and further growth, and we’re delighted to be powering Pineapple Island on the next stage of its journey.”


About Brightpearl

Brightpearl is the number one digital operations platform (DOP) for the retail and wholesale sector. Built to manage the complexity of modern business, the scalable platform offers insights for fast decision-making, the flexibility to respond to rapid changes in demand and smooth integrations with other core operational systems within the organisation. 

Brightpearl’s complete DOP solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. Brightpearl’s configurable automation workflows also have measurable time and cost saving impact for our customers, allowing them to focus more resources on growing the business. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Shopify, Magento and BigCommerce. 

1,000 retail businesses from across the world use our platform and we manage over 10m transactions and $3bn of business a year. Our team guides retail businesses through a highly efficient implementation process which typically gets them up and running in less than 60 days – twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (, and Facebook (

Media contact:

Mark Hook

[email protected]

Mar 02, 2021