Top Fashion Brand Finds Brightpearl Tailored Made For Growth

Fast-growing fashion brand Coes is joining the trend of forward-thinking companies signing up for access to the flexible, rapidly-deployed retail operations platform by Brightpearl, that’s geared for brands in hyper growth.

As a Brightpearl customer, Coes now has a central source of truth across its sales channels and an operational  system that’s packed with built-for-retail features, off-the-rack integrations and a powerful automation engine that delivers the scalability any ecommerce brand could need. 

Since opening its first bricks and mortar shop in Ipswich, England, in 1928, Coes has earned a solid reputation for stylish mens and womens couture. In recent years, the luxury brand has experienced rapid growth and now has a total of five physical stores, plus a booming Shopify Plus-powered website. 

For many years, Coes had used a bespoke ERP – but started running into problems as it looked to scale and keep up with a fast-changing ecommerce environment. Brightpearl will free the business of the issues around visibility, stock accuracy, manual workflows and unreliable integrations, enabling the business to grow fearlessly. 

Since trying on Brightpearl for size, the fashion brand’s experience has been transformed; from going live in around just 120 days and gaining an instant, high performing native integration to its ecommerce store, to having a central source of truth and being able to automate many manual processes.

With Brightpearl now supporting its retail operation, Coes has vastly improved visibility across its sales channels, enhanced its order management processes and gained access to a suite of features, including inventory management, real time reporting and demand planning, that streamline and simplify its post-purchase operations. 

Justin Press, SVP Customer Success at Brightpearl said: “At Brightpearl, we do things differently. We make it easy for brands to pick and choose from a range of purpose-built apps, tools and integrations that enable them to grow fearlessly, unlike classic ERPs that can be too rigid and slow moving for dynamic and  fast-growing modern ecommerce brands like Coes who need a platform that supports innovation. 

“We’re thrilled Coes has become one of the latest top brands to join our platform. They’ve always been dressed for success – but now they have the right platform in place to add further style to their operations.”


About Brightpearl

Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl’s mission is clear: automate the back office so merchants can get back time and grow fearlessly.

Brightpearl’s ROS includes financial management, inventory and sale order management, demand planning, purchasing and supplier management, CRM, fulfilment, warehouse and logistics.

In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. 1,000 businesses in 26 countries use our platform. We manage over $5bn of business a year.

Our team guides commerce  businesses through a highly efficient implementation process which typically gets them up and running in less than 120 days – twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (, and Facebook (

Media Contacts: 

Mark Hook


Oct 25, 2021