To create a profitable brand is a challenging task - you need to spend countless hours defining what makes you unique and how you will communicate that to your potential buyers and acquire new customers.
But it doesn’t stop there - to deliver on the promise of your great brand and keep clients coming back for more, you need to minimize human error, optimize the client experience, drive down order fulfillment latency, manage the complexity of your channel strategy and then still think about scaling the business.
It doesn’t need to be as difficult as it sounds - Brightpearl is built to optimize your operations, freeing you up to grow your brand.
Finlay London expands to direct-to-consumer with the right technology in place
“Because wholesale orders are in the pipeline for longer than those customers coming to us via a DTC channel, it adds an extra layer of complexity to order fulfillment. However, Brightpearl automatically updates each sales channel in real time with information on what products are available. And its single source of truth means I can dip into the platform at anytime to quickly get an overview of our inventory, order fulfillment and sales across channel, which is so important to removing potential bottlenecks in our operation.”
Luxury leather goods
Fairfax & Favor eliminates human error in warehousing
“Brightpearl has made our dispatch process 100 times easier. Beforehand, a lot of orders were going out incorrectly because we were rushing. Now we’re a lot more accurate, a lot more streamlined, and we’re a lot more efficient. Our error rates have dramatically decreased since we’ve been using Brightpearl. We hardly ever get customers contacting us to say they’ve received an incorrect product. It’s a massive success for us.”
Ethical fashion brand
Greater Than A shifts resources from the back office to brand-building with Brightpearl
“Growth and expansion is where Brightpearl will play a critical role for us. It will allow us to have a rapid build-up, manage our costs and allow us to work to sustainable change within the industry. This means every person working for us can focus on building the brand, being ‘spearheads’ of the company and interacting with customers, rather than working in the office, doing tasks that our customers can’t see.”
Brightpearl makes sure that the available inventory counts are correct and in real time across all your sales channels, signaling when it’s time to replenish.
Simply scan product barcodes and automatically communicate inventory changes, reducing the risk of mispicks, frustrated customers and bad reviews. Rest assured that any changes you do make will update your multiple sales channels and inventory asset values on your balance sheet automatically.
Split orders, back order, partially fulfill or dropship - set your fulfillment rules according to the needs of your business and the specifics of each sale.
Provide an easy way for your customers to return items, while maintaining warehouse efficiency to keep your service at the highest standard.
Automatically segment customers based on their location or purchase intent and create marketing campaigns with segmentation in your email marketing platform.
Make the best decisions for your brand on a day-to-day basis, instead of at the end of the month, with integrated real-time inventory and accounting.
Learn more about how Brightpearl can help you scale your business profitably with a personalized demo from our business experts.