There’s a lot going on in e-commerce right now – and as a business owner, the list of skills, tech developments and consumer trends to keep on top of may seem never-ending.
Luckily, having a trusted stack of online resources to dip into is a great way to stay informed, and there are some excellent blogs out there, brimming with free expertise.
Read on for our list of the 10 best e-commerce blogs to get you inspired for the year ahead.
Each has been chosen for their future-focused insights and expert perspectives, so you won’t feel you’re falling behind as you grow your business.
Hubspot’s renowned CRM platform is used by businesses all over the world, but its comprehensive hub of widely shared, high-quality content has infinitely boosted its reputation. Hubspot is a fountain of marketing and sales knowledge, with a veritable library of templates, how-to articles and industry insights. Their blog is also well organized – first by topic, then by Beginner, Intermediate or Advanced level, so you can learn new skills with laser-sharp precision.
To start learning, try The 15 Customer Success Metrics That Actually Matter
There’s a real art to SMS marketing, and the team at Klaviyo are perfectly placed to explain it simply and clearly. As you’d expect from a respected SMS and email marketing platform, their blog specializes in all things customer retention, unpacking everything from compliance forms and automation, to segmentation and analytics. There’s also a fair amount of up-to-the-minute commentary to keep you informed on consumer trends for the coming year.
To get started, read ‘Build Strong One-on-One Customer Connections with SMS’
- Shopify Plus
Shopify Plus is used to making big moves to support businesses, and if you’re seeking e-commerce content with a high-volume focus, the Shopify Plus blog is the place to be. Jam-packed with invaluable tips and strategies for your business to thrive and grow, the blog recently covered top-drawer topics such as omnichannel marketing, launching a live event and building an international expansion strategy. For a change of pace, there are the magazine-style ‘Commerce in the World’ features, while the ‘Conversation with…’ series interviews top entrepreneurs with insights to share.
Tidio specializes in customer service chat bots, so their resources tend to center on the endless business benefits to keeping your customers happy. Learn about customer retention strategies, communication tips and how to write an effective chatbot script from their blog. Tidio also shares a lot of in-depth know-how on the benefits of using A.I. for your business.
Get started with Why is customer service so important? [10 Compelling Reasons]
Marketing can be a minefield for new business owners; even marketing veterans need to keep up to date with constantly changing platforms and user behaviours. This is where Sumo provides a beacon of knowledge to dip into and amp up your skills. Its hub of blog posts is broken down by traditional marketing topics such as social, email, content and growth marketing, and includes interesting data studies, too.
For email marketing newbies, try out these 10 Email Templates for Important Situations.
Of course we’ve featured ourselves! To be on the frontline of emerging retail trends and gain up-to-the-minute e-commerce insights, the Brightpearl blog offers a goldmine of how-to guides, customer stories and thought leadership articles aimed at ambitious retailers looking to rapidly scale their business. There’s also an impressive range of infographics and in-depth data studies, containing crucial revelations to inform your future moves as a business owner.
Check out our unmissable Guide to the Hyper-Scalable Era as a taster.
- A Better Lemonade Stand
This long-standing blog was created by former Shopify employee, Richard Lazazzera, and over the years has become something of a cult favourite in e-commerce. Aimed at entrepreneurs at the start of their journey, ABLS offers invaluable advice and no-fuss tools for growing a business, as well as an established community to cheer you on.
As an example, try these E-Commerce SEO Strategies to Get Your Online Store in the SERPs.
Nosto optimizes and personalizes your customers’ shopping journey, and shares plenty of know-how about using this to your business advantage. With useful webinars and an ‘E-commerce Playbook’ included in their library of resources, the Nosto Blog is the place to learn about customer segmentation, personalization insights and business culture commentary.
Read Nosto’s article on ‘Visual Search in E-Commerce: How Retailers Use Real World Imagery to Win More Customers’.
BigCommerce is not just a respected e-commerce platform but a growth and retail expert, with a bank of resources ripe for exploration. There are webinars, downloadable guides and the BigCommerce podcast on offer, all packed with juicy e-commerce advice, but the blog is the place to find expert interviews, thought leadership pieces and industry-specific guides.
Read ‘How to Supercharge your E-Commerce Conversions with Buy Now, Pay Later’ as an example.
For many of us, Trustpilot is the go-to gauge of customer satisfaction, and as their blog demonstrates, they thrive on making customer reviews work wonders for your business. With content topics such as ‘Get Seen in Search’, ‘Turn Browsers Into Buyers’ and ‘Learn from Your Customers’, Trustpilot’s content is pleasingly specific, and should be your first stop if you’re ready to take the power of your reviews seriously.
Read ‘Why engaging in customer conversations can help you build a trusted brand’ to get stuck in.