Missouri-based trueCABLE has a simple goal of delivering the fastest, most reliable low-voltage supplies directly to consumers.
trueCABLE had seen rapid initial success, especially after launching Direct-to-Consumer via its own Shopify powered website. The success had proven to be a double-edged sword, and problems started to creep in after the launch of its own website.
“After we launched our website we quickly realised our current ERP system wasn’t talking well with various sales channels which obviously made managing each channel a tricky process. Our previous system was also extremely complex, it was like taking a sledgehammer to a tiny pin.”
— Jessica Floyd, VP of Marketing & Business Development, trueCABLE
Recently, the team behind trueCABLE appeared on the Winning with Shopify podcast where he joined CEO of Just Ask Parker, Nick Trueman, to talk through the challenges the team faced, and the importance of automation in helping to overcome common pitfalls when scaling rapidly.
“Key for us was a provider that could automate our order workstream and had out of the box integrations we could essentially plug in and go, especially to Shopify.”
— John Ibbetson, VP of Sales & Business Development, trueCABLE.
John said: “Key for us was a provider that could automate our order workstream and had out of the box integrations we could essentially plug in and go, especially to Shopify.”
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