The Brightpearl Trusted 100 – Who are America’s most trusted online retailers?

Trusted 100

Trust, it’s said, is the foundation for any successful relationship, and with more US consumers buying online than ever before, 51% have admitted that trust has become their primary motivator when selecting who to shop with, not price, or brand name.

Unfortunately, 6 in 10 consumers have been experiencing problems buying from brands online since the start of the pandemic, with most issues related to problems after the buy button, like delayed or missed delivery, lost items or cancelled purchases.

Announcing – Brightpearl’s Trusted 100

With more shoppers online than ever before, they need a resource to help them buy with confidence. Which is why we’ve launched Brightpearl’s Trusted 100 – The Sites to Shop 2020, a definitive list of the 100 most trustworthy online retailers in the US, based on customer feedback around their end-to-end shopping experiences.

We’ve given each ecommerce retailer a ‘Bright Score’ out of 100, so that consumers can shop online safely in the knowledge that their fellow buyers have been delighted with these brands.

And the Winner is…

Although the list features major global brands such as DKNY, Gymshark and Wayfair, it is a family owned packaging company, Paper Mart, that takes the top spot this year, with an outstanding Bright Score of 99. 

Speaking on the win, Allison McGuire, Vice President Marketing at Paper Mart said, “It’s truly an honor to be grouped with these e-tail giants. At Paper Mart, we are devoted to our community and we work hard to make sure that our customer is top priority. It’s such a thrill to be at the top of Brightpearl’s Trusted 100 websites!”

An Essential Shopping Tool

On the rationale behind the Trusted 100, Derek O’Carroll, CEO of Brightpearl added: “With so much choice online, it can make it hard for customers to know which brands they can really trust with their business. We know how frustrating it is for consumers who have experienced cancelled purchases, lack of delivery updates or items not arriving on time or at all. That’s why the Trusted 100 serves as an essential shopping tool for consumers.”

The top 10 companies in the Brightpearl Trusted 100 are: 

Paper Mart – Bright Score: 99

GymShark – Bright Score: 94

Fringesport – Bright Score: 92

Lovepop – Bright Score: 92

Roka Sports – Bright Score: 92

Gazelle Sports – Bright Score: 92

GiantNerd – Bright Score: 91

B8ta – Bright Score: 91

Aces Flowers – 90

Gaia Herbs – 90

For the full list, head to –